Top Tools for Marketing Professionals in 2020
/In 2020, digital marketers have a near-infinite number of tools available to them to run their digital media programs. From client management and email marketing to social media and web analytics, there’s no shortage of resources available for organizations looking to automate and optimize their marketing routines.With the quantity of high-quality software available to marketers today, ...
5 Steps to Getting Started in Online Advertising
/For over 25 years, online advertising has been a staple of digital marketing. Since the first banner ad went live on October 27, 1994, the world of online advertising has grown into an industry unto itself, with experts and specialists building their entire businesses and careers around getting messages in front of a digital audience.Today, the landscape has ...
Getting Started with Search Marketing
/Search marketing is rapidly becoming a critical component of many organizations’ marketing mixes. With its relatively low cost and significant ROI, search marketing best practices are a valuable tool for any marketing professional to deploy in their business.Below, you’ll find a quick-start guide to launching your search marketing program. With the techniques and tactics outlined below, ...
How to Set and Track Your Marketing Goals
/“Get more leads.” “Boost our website’s conversion rate.” “Make our SEO better, whatever that means.”Marketing is fundamentally a goal-oriented practice. Whether you work within an organization, as part of a marketing agency, or as an independent consultant, all marketing professionals understand that our work is tied back into a business’s broader objectives. Setting targets that support ...