The Evolution of Search Visibility: SEO, AEO, GEO & AI Discovery Systems
/ Search behaviour is changing faster than most businesses realize. For years, digital visibility followed a relatively predictable structure. Businesses invested in SEO, improved rankings within Google, created keyword-focused content, and competed for clicks within a largely centralized search environment. Success was measured through rankings, impressions, organic traffic, and conversions. The process, while competitive, was relatively linear.That structure ...