“Let’s Google it!”
How often have you heard this phrase? Whether you’re deciding on a restaurant, looking for something to buy or simply fact-checking a statement, Google’s search engine will always be the trustworthy source for any information. In order for your business to be visible on Google’s search results, you need to partner with a search marketing agency in Vancouver. Below are the top 3 reasons why:
1. Increase Your Visibility
The behaviour of customers has evolved over the year. In the past, anything online was shady and untrustworthy; whereas today, if the information is not online, it does not exist. The same mindset is applied to businesses across Vancouver. If your product or service is not on Google, very few customers will know about it. Partnering with a search marketing agency in Vancouver will increase your business’s online presence and provide your customers with the answers they need.
Say you’re the owner of a car cleaning business; how would customers find your business online? Many might argue that creating a website or creating social media pages can help users find the company. While these two elements help introduce your business to the online world, they don’t always allow customers to find you. As Google has 4.3 billion users worldwide, over 40,000 search queries per second and over 3.5 billion searches per day, it has become the first source of information that customers resort to when looking for a product or service. Having a website or a social media page will get you on Google result pages, but it won’t guarantee that your business is on the first or even second page. If your business is buried deep in Google’s search pages, visitors might never come across your page. In fact, according to recent studies, 75% of people will never scroll past the first page on Google.
Google is an extremely powerful search engine that has exponentially grown in popularity over the years. Partnering with a search marketing agency in Vancouver will help you optimize Google’s search engine to your favour and increase your business’s visibility online!
2. The Competition in Vancouver is High
It is no secret that the competition in Vancouver is high, no matter the industry. Businesses are following aggressive search marketing strategies to dominate the market and ensure that their website ranks first or second place on Google.
Search marketing has gained traction in Vancouver because customers no longer want to feel that they’re being sold an idea! Instead, they want to do their own thorough research to find the product or service they need on their own. Running Pay Per Click (PPC) or Display ads is not always a sustainable form of digital marketing. While your ad will reach your target audience, they will, more often than not, run their own Google search to verify that your product or service is what they’re looking for. Vancouverites will no longer blindly subscribe to a service or purchase a product because of an online ad. They will do their homework, read blogs, watch online videos and check out reviews before clicking on the “contact us” or “buy now” call to action button.
When partnering with a search marketing agency in Vancouver, you can begin to use Google’s algorithm in your favour. A search marketing agency will analyze the highest-ranking websites, identify relevant keywords to your business and industry and create content that is tailored to your target audience.
3. Create a Consistent Traffic Source
A successful search marketing strategy will create consistent results. When Google begins to index your blogs, it looks for keywords and information that online users will find useful. Once it has determined that your blogs provide valuable information, it begins to give your website authority. Unfortunately, once you stop uploading helpful content or use irrelevant keywords, you start to fall back in ranking, and other websites surpass you.
Partnering with Atrium Digital will help you keep funnelling consistent traffic to your website. Unlike many search marketing agencies in Vancouver, we create data-driven and consistent search marketing strategies catered to your unique business goals. Our search marketing program is designed not only to help businesses gain higher Google rankings and funnel organic traffic to their website but also to keep the traffic consistent throughout the program.
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