Social marketing strengthens engagement and trust within your broader marketing system, supporting brand awareness and conversation alongside other structured marketing initiatives.
What was their original challenge?
Needed to shift demand to a new priority location (Langley)
Required increased online leads and in-store foot traffic
Had multiple locations across Western Canada needing coordinated marketing
Lacked a scalable and reliable growth model
"they’ve done a fantastic job understanding our business. They took the time to get to know us and became a full-fledged partner. They’re approachability and ability to see the needs of the business continue to impress.”
Banff Adventures Unlimited
Tourism & Outdoor Experiences
What was the solution?
Online Advertising (PPC)
Location-specific targeting to drive traffic to priority stores
Campaigns designed to generate both leads and in-person visits
Search Marketing (SEO)
Optimization to support local and regional visibility
Alignment with inventory and location-based demand
Growth Strategy
Focus on scalable campaign structures
Continuous optimization to balance demand across locations
Marketing Systems Engineering is a methodology for producing consistency from marketing efforts through applied systems engineering principles.
Increased lead volume and in-store traffic across locations
Successfully shifted demand to priority markets
Established a scalable growth model for expansion
Achieved an exceptional 250x ROAS with a 10% conversion rate, $9.62 CPA, and low CPC of $1.10 since Aug 2023
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Significant increase in website leads
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Growth in physical foot traffic to locations
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High demand leading to capacity constraints (client too busy to meet)
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Sustained growth across multiple Western Canada locations
Key Insight
A Statement on the key insights.
Our Marketing Systems Engineering (MSE) framework creates structure, accountability, and performance consistency so your marketing keeps working as your business grows.
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For multi-location retail businesses, growth isn’t just about more traffic — it’s about directing the right demand to the right locations. By aligning advertising and search strategy with geographic priorities, Factory Outlet Trailers was able to shift and scale demand effectively across Western Canada.