Digital Marketing Systems Engineered for Consistent Results

Atrium is a Digital Marketing Agency created to provide consistent results through an innovative Marketing Systems Engineering approach to marketing platforms & routines.

An approach that matches your business
model with a marketing systems approach. Learn how >

What is Marketing Systems Engineering?

A Systems Engineering Approach to Marketing Challenges. As marketing professionals, we all share a common goal: to drive marketing performance while minimizing costs. Whether you’re a Marketing Manager, CMO, Coordinator, or Sales Director, this objective drives every decision we make.

Atrium Helping to Build Edmonton’s Reputation as an Engineering Powerhouse

Atrium’s Chris Lawson was featured in the February 2020 issue of Business in Edmonton, the official magazine of the Edmonton Chamber of Commerce. Read the February 2020 issue of Business Edmonton here.

What Are the Differences Between B2B and B2C Search Marketing?

B2B and B2C businesses have inherently different objectives, so it only makes sense that their marketing strategies differ in critical areas. Whereas B2B marketing strategies are often focused on building lasting client relationships that will lead to long-term business, B2C marketing often aims to drive short-term value at an efficient rate by establishing transactional relationships.

How to Develop a Digital Marketing Program for a B2B Business

Digital marketing is a rapidly-evolving field, and the tools B2B marketers use have continued to progress and develop. However, one thing hasn’t changed: a solid marketing strategy will differentiate your organization from your competition, generate leads and sales, and drive your business’ growth.

How to Market Your Home Builder Business Online

Whether you’re a condo developer or a luxury estate builder, sound digital marketing practices are essential to stand out in today’s crowded home building landscape. As with any highly competitive industry, a solid marketing strategy will differentiate you from your competition, generate leads and sales, and drive your business’ growth.

LinkedIn vs Facebook: Which is Better for Business?

As a business owner, it’s nearly impossible to figure out which social media channel you should focus on.Where does one start? Is one better than the next? Which channel ensures ROI and no wasted time? When comparing Facebook and LinkedIn, each has similarities yet each seems to be completely different in nature. It can be very confusing! LinkedIn is intended for professional connections and networking with colleagues is it not? Meanwhile, isn’t Facebook meant for personal adventures, family life, and all that’s outside of your professional life?

5 Effective Social Media Starter Tips for Your Business

Much like anything in life, there are those who are experts on a topic while the majority of others have a basic idea or even zero knowledge on the topic. Marketing is no different; or is it? With the cost of entry into digital marketing being as inexpensive as free, topics such as Social Media being taught in school, and the tools in everyone’s pockets, it seems that everyone is an uneducated expert on the topic.

What’s the difference between B2B and B2C social media approaches?

With social media being at its highest utilization in history (3.499 billion active users as of April 2019), it’s clear that it can be an effective tool to be used by B2B businesses. That being said, how you approach your strategies, set your goals, and plan your content for B2B is drastically different than those preparing a B2C social media strategy.

Atrium: Welcome To Digital Marketing Engineered For Consistency

Digital Marketing has become one the most important and prevalent ways to establish and grow your business. From ad campaigns to social media strategy, content production and more, a well honed marketing mix can make or break your brand. Staying on top of the latest trends, information and advances can often leave business owners and marketing managers feeling stretched thin and resource poor, with little to show for their efforts; even when partnered with an agency. The disparity between increased effort resulting in a lack of consistent results has left marketing professionals and their clients asking a crucial question: How do I ensure my marketing efforts produce positive results while building sustainability through consistent ROI?

Atrium Digital Announces Groundbreaking Engineering Approach to Digital Marketing

PRESS RELEASE: – Atrium Digital Inc. is pleased to announce the rebranding of the well known Canadian Digital Marketing Agency Primal Tribe Inc. to a new entity: Atrium. Taking over 20 years of market-leading results and experience from its predecessor, Atrium ushers in a new era of digital marketing for clients worldwide.

Search Marketing

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts

Online Advertising

Online Advertising uses the internet to deliver promotional & highly targeted marketing messages to consumers.

Social Marketing

Social Marketing bring businesses, product and ideas into communication with the lives and passions of customers.

Content Marketing

Content Marketing is the process of adapting and focusing company & product information across various mediums.

Website Design & Development

 Websites play a critical role in digital marketing and online buying behaviours. Landing Pages, eCommerce Websites and Promotional Websites act as a hub for brands to communicate with their visitors. Well designed custom websites seek to maximize the value & understanding of both business and visitor.

Conversion Rate Optimization (CRO)

Conversion Rate Optimization is a system that aims to increase the percentage of visitors to a website that convert into customers, leads, sales, follows or other desired action on a webpage. CRO programs allows website platforms, and programs that drive traffic to them to maximize the value of both efforts.

Modern Marketing Results are Engineered

Marketing Systems deliver 
dependable results.

Our Approach

Marketing Systems
Engineering (MSE)

Atrium is the world’s first Marketing Engineering company. Through our unique MSE approach we build consistent marketing results for clients around the globe through intelligently combined programs & platforms matched to their businesses.


Over 20 Years Experience
Engineering Results

Since 2000 Atrium has been building results for growth-driven Marketing Professionals, Sales Managers, Entrepreneurs and Business Owners.

We have worked with Atrium for a few years and are extremely happy with the services they provide. They are quick to respond to any questions I have and are patient at explaining and making suggestions. They designed our website and we consistently receive feedback from our clients about how much they love it and how easy it is to navigate. Our traffic gen program is working extremely well and is producing increased traffic on a consistent basis. We have recently started with a CRO program and are already seeing very positive results. All of the staff are great to work with especially Chris, Jordan and Meghan. Love working with these guys!

Pam Horne
Marketing Manager, Cornerstone Theatre

Helping recognizable brands build
dependable digital marketing systems.

Ready to Build a Reliable 
Marketing System?

Speak directly with a marketing professional that can guide you through the steps needed to identify your goals, focus your business model and structure the systems & routines needed to achieve consistent results.

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Atrium Digital

We are a Digital Marketing Agency built from the ground up to develop & manage reliable marketing systems for modern businesses.

Atrium is the world’s first digital marketing agency that applies Marketing Systems Engineering (MSE) principles for growth-driven businesses across North America and strategic markets around the world. We have built our model to support Marketing & Sales Managers, Business Owners and Entrepreneurs that seek consistency in their digital marketing performance in an era of technology-driven marketing and data-driven decision making.

We have built a global team of Digital Marketing Specialists & MSE Experts that represent the best skills and abilities needed for modern competitive marketing programs. Combining our 20 years of experience and our innovative MSE model, our teams expand the capabilities of our clients’ own internal marketing teams with specialized knowledge and the benefits of scalability and structure. Speak with our marketing pros today to learn how we can help you!