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Global Training Centre

CLIENT

Global Training Centre

INDUSTRY

Industrial Training & Safety Certification

SERVICES

  • Online Advertising (Google PPC)
  • Search Marketing
  • Website Updates & Tickets

What was their original challenge?

  • Had little to no prior marketing efforts in place
  • Needed to increase awareness and fill training courses consistently
  • Required ability to target and expand across Western Canada
  • Recently launched website but lacked ongoing optimization and support
  • Needed better tracking and understanding of performance

"they’ve done a fantastic job understanding our business. They took the time to get to know us and became a full-fledged partner. They’re approachability and ability to see the needs of the business continue to impress.”

Banff Adventures Unlimited
Tourism & Outdoor Experiences

What was the solution?

Online Advertising (PPC)

  • Targeted campaigns to drive course registrations
  • Geographic targeting across Western Canada
Search Marketing (SEO + Content)
  • Optimization of key course-related pages
  • Content development to support visibility

Website Support & Optimization

  • Ongoing updates to improve conversion pathways
  • Collaborative development of content aligned with campaigns
Tracking & Strategy Alignment
  • Implementation of performance tracking
  • Ongoing collaboration to refine messaging and targeting
Search MarketingOnline AdvertisingSocial MarketingContent MarketingConversion Rate OptimizationWebsite DevelopmentN
Marketing Systems Engineering is a methodology for producing consistency from marketing efforts through applied systems engineering principles.

Search
Marketing

We build lasting visibility where customers start their search across engines and generative Al platforms.

Online
Advertising

We create repeatable advertising systems designed for reliable, long-term return and growth.

Social
Marketing

We keep your brand active and relevant through consistent posting and audience engagement.

Marketing-Ready
Website

We turn your ideas into thought leadership and authority
through strategic content and owned audiences.

Conversion Rate Optimization

We turn your ideas into thought leadership and authority through strategic content and owned audiences.
Marketing Systems Engineering is a methodology for producing consistency from marketing efforts through applied systems engineering principles.

Search
Marketing

We build lasting visibility where customers start their search across engines and generative Al platforms.

Online
Advertising

We create repeatable advertising systems designed for reliable, long-term return and growth.

Social
Marketing

We keep your brand active and relevant through consistent posting and audience engagement.

Marketing-Ready
Website

We turn your ideas into thought leadership and authority
through strategic content and owned audiences.

Conversion Rate Optimization

We turn your ideas into thought leadership and authority through strategic content and owned audiences.

Key Outcomes

  • Increased course awareness and enrollment demand
  • Expanded geographic reach across Western Canada
  • Established a consistent marketing foundation for growth
  • Delivered 7.3x ROAS with a 19.1% conversion rate and CPC of $1.68 since implementing purchase tracking
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Growth in course demand and business activity

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Increased visibility across multiple provinces

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Improved website effectiveness through ongoing optimization

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Sustained long-term client engagement despite internal team changes

Key Insight

A Statement on the key insights.

Our Marketing Systems Engineering (MSE) framework creates structure, accountability, and performance consistency so your marketing keeps working as your business grows.

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When a business starts with little to no marketing structure, the priority is not optimization — it’s building awareness and demand. By combining targeted advertising with ongoing website and content improvements, Global Training Centre was able to move from limited visibility to consistent enrollment growth across multiple regions.

*Someting to quality the data source.

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