B2B Marketing Lessons Learned in 2020
/It’s safe to say that nobody could have predicted how our lives would change in 2020. The COVID-19 pandemic effectively uprooted every aspect of our day-to-day, forcing us to develop new strategies to survive and thrive through uncertainty. The B2B digital marketing landscape is no different; whether you’re a product manufacturer, wholesaler, or retailer, you have undoubtedly experienced ...
Personalization: Manual vs. Machine-Driven Approaches
/Personalized marketing is the practice of analyzing and leveraging data from your digital marketing mix to deliver unique experiences (including messages and offers) to your customers. In recent years, it has become an increasingly important part of any organization’s marketing strategy. Especially in light of COVID-19, it can be a vital tool to establish a meaningful ...
How To Audit Your Digital Marketing Strategy
/Marketing is a goal-oriented practice. Professionals of all stripes understand that our work is always tied into a business’s broader objectives. Setting specific targets that support these objectives is a critical part of what we do. However, it can be challenging to evaluate the success of digital marketing efforts, or to communicate our successes and opportunities ...