Atrium Helping to Build Edmonton’s Reputation as an Engineering Powerhouse
/ Atrium’s Chris Lawson was featured in the February 2020 issue of Business in Edmonton, the official magazine of the Edmonton Chamber of Commerce. Read the February 2020 issue of Business Edmonton here.Atrium is proud to be headquartered in Edmonton, Alberta, the heart of a powerhouse province filled with technical experts and brilliant engineering minds. While we service global clientele, we ...
What Are the Differences Between B2B and B2C Search Marketing?
/ Differing Objectives & Audiences B2B and B2C businesses have inherently different objectives, so it only makes sense that their marketing strategies differ in critical areas. Whereas B2B marketing strategies are often focused on building lasting client relationships that will lead to long-term business, B2C marketing often aims to drive short-term value at an efficient rate by establishing transactional relationships.The ...