Myths About Social Media 2022
/Businesses worldwide were forced to adjust their marketing efforts and focus more on online marketing platforms to create a means of communication with their customers during the worldwide pandemic. Social media marketing, in particular, has seen an evolutionary change during the past couple of years and continues to grow exponentially with the emergence of new platforms, ...
How to use Search Marketing Content for Thought Leadership
/Are you looking to establish your business as a leader within your industry? Utilizing search marketing content for thought leadership can assist you in reaching that goal. While search marketing is different from thought leadership, these strategies can overlap and work in conjunction to grow your business’s credibility and authority online. Partnering with a digital marketing ...
The Difference Between Owned, Earned & Paid Social Marketing
/Learning the ins and outs of owned, earned, and paid social media marketing can be vital for your brand’s overall health. It is also good to know the differences to avoid taking unnecessary financial risks. The best part is that learning the ropes is easier than you think.Knowing where your marketing budget should go can take ...
5 Steps to Start Aligning Sales and Marketing
/Sales and marketing alignment (also known as smarketing) can be the difference between a business’ success and failure. Despite their similarities and seemingly close relationship, it’s not at all uncommon for marketing to pull your business one way, while your sales team is attempting to head off in another direction.In most businesses, the marketing team is ...
5 Key KPIs for B2B Marketing
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Digital marketing continues to evolve rapidly, and the tools and strategies B2B businesses use to attract clients have evolved along with it. However, one thing remains the same: understanding your marketing KPIs is key to creating strategies that will differentiate your organization from your competition, generate leads and sales, and drive your business’ growth.
All marketing is ...
Tactics for Building a Successful Digital Marketing Strategy
/No matter your industry, digital marketing is an essential tool for businesses to increase awareness, build a loyal customer base, and ultimately increase revenue and foster growth. In today’s crowded landscape, organizations need effective strategies and tactics to be heard above the noise and differentiate themselves from their competition.If your business is new to the world ...
What Businesses Need to Know About the Future of eCommerce
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Saying 2020 has been a strange and challenging year would be a massive understatement. COVID-19 has dramatically impacted lives and businesses around the world, and the truth is that nobody knows when things will go “back to normal.” While many companies have successfully adapted and thrived amid these challenges, many remain at risk of losing the ...
What Google Analytics 4 Means for Digital Marketing Strategies
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Make no mistake: the Google Analytics 4 update is a big one.
In-development since 2017, GA4 is the third major overhaul of Google’s Analytics suite. With well over 29 million websites using Analytics today, this update will impact how many businesses and marketers track their website’s performance, measure marketing ROI, and more.
If you’re a marketing professional who ...
B2B Marketing Lessons Learned in 2020
/It’s safe to say that nobody could have predicted how our lives would change in 2020. The COVID-19 pandemic effectively uprooted every aspect of our day-to-day, forcing us to develop new strategies to survive and thrive through uncertainty. The B2B digital marketing landscape is no different; whether you’re a product manufacturer, wholesaler, or retailer, you have undoubtedly experienced ...
How Much Do Digital Marketing Agencies Cost?
/When business owners and marketing professionals consider employing a digital marketing agency, potential costs become a critical consideration. Like any other business expense, digital marketing costs need to be managed effectively, delivering desired results while staying within your organization’s budget. However, price is far from the only factor; the most expensive agency you can employ will ...