The End of the Google DST Fee in Canada: What Marketers Can Expect Now
/In a significant shift for digital marketers in Canada, Google officially ended the 2.5% Digital Services Tax (DST) surcharge that had been added to Google Ads invoices. This marks the conclusion of a fee that was introduced in late 2024 to tax revenues generated by major digital companies from Canadian users. The Canadian government’s decision to ...
When to Hire a Digital Marketing Agency or Build an In-House Marketing Team
/Now more than ever, it’s critical that your company has a digital marketing strategy in operation. Most small to medium-sized companies spend, on average, 10-15% of their revenue on marketing. Investing in an in-house marketing team or partnering with a digital marketing agency should be your top priority if you’re looking to maximize your marketing budget. ...