4 Reasons to Hire a Digital Marketing Agency
/Across all industries and sectors, marketing plays a vital role in attracting new customers, retaining existing clients, and driving sustainable long-term growth. Businesses that consistently prioritize marketing are more likely to see results from their efforts; like anything else, if you put in the work, you’ll reap the rewards.One of the best ways to ensure consistency ...
Selecting Social Platforms for B2B Marketing
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Love it or hate it, social media is part of the world we live in. Although many B2B sectors have yet to fully incorporate social media in their marketing, it can be a critical and driving element of any organization’s strategy.
The data already supports this; according to recent studies, 84% of B2B executives use social media to ...
What Businesses Need to Know About the Future of eCommerce
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Saying 2020 has been a strange and challenging year would be a massive understatement. COVID-19 has dramatically impacted lives and businesses around the world, and the truth is that nobody knows when things will go “back to normal.” While many companies have successfully adapted and thrived amid these challenges, many remain at risk of losing the ...
What Google Analytics 4 Means for Digital Marketing Strategies
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Make no mistake: the Google Analytics 4 update is a big one.
In-development since 2017, GA4 is the third major overhaul of Google’s Analytics suite. With well over 29 million websites using Analytics today, this update will impact how many businesses and marketers track their website’s performance, measure marketing ROI, and more.
If you’re a marketing professional who ...
Personalization: Manual vs. Machine-Driven Approaches
/Personalized marketing is the practice of analyzing and leveraging data from your digital marketing mix to deliver unique experiences (including messages and offers) to your customers. In recent years, it has become an increasingly important part of any organization’s marketing strategy. Especially in light of COVID-19, it can be a vital tool to establish a meaningful ...
How To Audit Your Digital Marketing Strategy
/Marketing is a goal-oriented practice. Professionals of all stripes understand that our work is always tied into a business’s broader objectives. Setting specific targets that support these objectives is a critical part of what we do. However, it can be challenging to evaluate the success of digital marketing efforts, or to communicate our successes and opportunities ...
How to Create a Digital Marketing Budget
/Throughout our careers, digital marketing professionals answer one question more than any other: “How much will it cost?” Whether you’re a business owner, marketing manager, independent contractor, or work for a digital marketing agency, your ability to manage your marketing budget effectively plays a large part in your success.As a general rule, marketing expenses should represent ...
Content Branching for SEO Success
/Marketing professionals know that creating a steady stream of engaging content is essential to the success of any marketing strategy. We also know that coming up with creative ideas for new content is hard; the challenge ramps up even further when these ideas have to fit into a well-constructed search engine optimization (SEO) strategy. While nearly ...