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/ How should I spend my digital marketing budget? Getting your website the traffic it needs to drive results can be tricky. In most industries, competition is stiff; it can feel like there are millions of sites vying for your audience’s attention. More often than not, this isn’t far from the truth!So how can marketing professionals drive traffic ...

/ of potential customers beginning their buying journeys online 0 % Business owners can’t afford to ignore digital marketing anymore.Whether you’re in the B2B or B2C sector, digital marketing has become a critical factor in customers’ buying decisions. With over 70% of potential customers beginning their buying journeys online, any business without a digital marketing strategy is at a massive disadvantage when ...

/Evaluating your return on investment (ROI) is a critical component of any marketing strategy. However, actually measuring return on investment can be challenging for businesses and marketing professionals. In an industry dominated by buzzwords like “viral content” and “engagement,” it can be tricky to determine which metrics most closely align with your organization’s bottom line.With the amount of data ...

/In 2020, digital marketers have a near-infinite number of tools available to them to run their digital media programs. From client management and email marketing to social media and web analytics, there’s no shortage of resources available for organizations looking to automate and optimize their marketing routines.With the quantity of high-quality software available to marketers today, ...

/For over 25 years, online advertising has been a staple of digital marketing. Since the first banner ad went live on October 27, 1994, the world of online advertising has grown into an industry unto itself, with experts and specialists building their entire businesses and careers around getting messages in front of a digital audience.Today, the landscape has ...

/Search marketing is rapidly becoming a critical component of many organizations’ marketing mixes. With its relatively low cost and significant ROI, search marketing best practices are a valuable tool for any marketing professional to deploy in their business.Below, you’ll find a quick-start guide to launching your search marketing program. With the techniques and tactics outlined below, ...

/“Get more leads.” “Boost our website’s conversion rate.” “Make our SEO better, whatever that means.”Marketing is fundamentally a goal-oriented practice. Whether you work within an organization, as part of a marketing agency, or as an independent consultant, all marketing professionals understand that our work is tied back into a business’s broader objectives. Setting targets that support ...

/For busy marketing professionals, being able to manage all of your marketing efforts from one place saves time, keeps you organized, and allows you to monitor and grow every aspect of your marketing practices. HubSpot’s wide range of products and services make it one of the best all-in-one solutions available today.As a digital marketing agency and ...

/ Consistency is King Without consistent marketing programs, professionals cannot expect consistent results from their digital marketing. This almost seems to go without saying. Nonetheless, many businesses struggle to put this doctrine into practice.The following example may resonate with some: Imagine your business decides to go all-in on a one-time-blaze-of-glory digital marketing campaign. The campaign has all the right ...

/ A Systems Engineering Approach to Marketing Challenges As marketing professionals, we all share a common goal: to drive marketing performance while minimizing costs. Whether you’re a Marketing Manager, CMO, Coordinator, or Sales Director, this objective drives every decision we make. These decisions determine the success or failure of our organizations’ marketing efforts, not to mention our success as professionals. So ...