Why an Agency + AI Outperforms Any Individual Using AI
/AI has shifted marketing into a high-velocity era. Content, campaign frameworks, and data analysis can now be produced at a speed that previously required entire teams.This raises a critical question for modern businesses: If AI is this accessible, what is the most effective way to deploy it? The Illusion: AI as a Replacement
While both approaches use the same ...
AI in the World of Search Marketing: What You Need to Know
/As of mid-2023, AI tools such as Chat GPT have exploded the digital marketing landscape and made serious waves in content creation and search marketing. However, as AI continues to develop and becomes more integral to our various industries and marketing strategies, it’s critical to be aware of AI’s current advantages and disadvantages.At ATRIUM, we’ve carefully watched ...
What Google Analytics 4 Means for Digital Marketing Strategies
/
Make no mistake: the Google Analytics 4 update is a big one.
In-development since 2017, GA4 is the third major overhaul of Google’s Analytics suite. With well over 29 million websites using Analytics today, this update will impact how many businesses and marketers track their website’s performance, measure marketing ROI, and more.
If you’re a marketing professional who ...