B2B Marketing Lessons Learned in 2020
/It’s safe to say that nobody could have predicted how our lives would change in 2020. The COVID-19 pandemic effectively uprooted every aspect of our day-to-day, forcing us to develop new strategies to survive and thrive through uncertainty. The B2B digital marketing landscape is no different; whether you’re a product manufacturer, wholesaler, or retailer, you have undoubtedly experienced ...
How to Develop a Digital Marketing Program for a B2B Business
/Digital marketing is a rapidly-evolving field, and the tools B2B marketers use have continued to progress and develop. However, one thing hasn’t changed: a solid marketing strategy will differentiate your organization from your competition, generate leads and sales, and drive your business’ growth.What does an effective online B2B marketing strategy look like today? Here’s a brief ...
What’s the difference between B2B and B2C social media approaches?
/With social media being at its highest utilization in history (3.499 billion active users as of April 2019), it’s clear that it can be an effective tool to be used by B2B businesses. That being said, how you approach your strategies, set your goals, and plan your content for B2B is drastically different than those preparing ...