Selecting Social Platforms for B2B Marketing
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Love it or hate it, social media is part of the world we live in. Although many B2B sectors have yet to fully incorporate social media in their marketing, it can be a critical and driving element of any organization’s strategy.
The data already supports this; according to recent studies, 84% of B2B executives use social media to ...
LinkedIn vs Facebook: Which is Better for Business?
/As a business owner, it’s nearly impossible to figure out which social media channel you should focus on.Where does one start? Is one better than the next? Which channel ensures ROI and no wasted time?When comparing Facebook and LinkedIn, each have similarities yet each seem to be completely different in nature. It can be very confusing!LinkedIn ...
What’s the difference between B2B and B2C social media approaches?
/With social media being at its highest utilization in history (3.499 billion active users as of April 2019), it’s clear that it can be an effective tool to be used by B2B businesses. That being said, how you approach your strategies, set your goals, and plan your content for B2B is drastically different than those preparing ...