The Difference Between Owned, Earned & Paid Social Marketing
/Learning the ins and outs of owned, earned, and paid social media marketing can be vital for your brand’s overall health. It is also good to know the differences to avoid taking unnecessary financial risks. The best part is that learning the ropes is easier than you think.Knowing where your marketing budget should go can take ...
B2B Marketing Lessons Learned in 2020
/It’s safe to say that nobody could have predicted how our lives would change in 2020. The COVID-19 pandemic effectively uprooted every aspect of our day-to-day, forcing us to develop new strategies to survive and thrive through uncertainty. The B2B digital marketing landscape is no different; whether you’re a product manufacturer, wholesaler, or retailer, you have undoubtedly experienced ...
Where We’re Headed: The Future of Digital Marketing
/Digital marketing isn’t exactly the “new kid on the block” anymore. More than 20 years after AT&T ran the first mainstream banner ad on HotWired.com, the industry has evolved into a juggernaut that has all but supplanted traditional media as the most effective way for businesses to reach their audiences, especially amid unprecedented global changes to consumer behaviour.While ...
How to Get Consistent Results From Your Digital Marketing Mix
/ Consistency is King Without consistent marketing programs, professionals cannot expect consistent results from their digital marketing. This almost seems to go without saying. Nonetheless, many businesses struggle to put this doctrine into practice.The following example may resonate with some: Imagine your business decides to go all-in on a one-time-blaze-of-glory digital marketing campaign. The campaign has all the right ...
Atrium: Welcome To Digital Marketing Engineered For Consistency
/Digital Marketing has become one the most important and prevalent ways to establish and grow your business. From ad campaigns to social media strategy, content production and more, a well honed marketing mix can make or break your brand. Staying on top of the latest trends, information and advances can often leave business owners and marketing ...