Fundamentals of B2B Marketing from a Digital Marketing Agency Perspective
/
When it comes to business-to-business (B2B) digital marketing, are you implementing the right strategy? B2B digital marketing is an ever-changing field that many facets may significantly impact. However, a few fundamental factors are relevant to implementing the right B2B digital marketing mix for your business, regardless of industry, size of business, or scope.
Fortunately, with the support ...
How To Increase Your E-commerce Site Visits!
/
The usage of the internet and smartphones have significantly increased over the years, and as of January 2023, there were 5.16 billion internet users worldwide and approximately 431 million internet users in North America. With the number of internet users expected to reach 448.55 million internet users in 2026, businesses have started optimizing their sales strategies and creating ...
Digital Marketing Tips for Businesses in Edmonton
/
Are you looking to shift your marketing efforts from offline to online marketing? Read on to learn more about the top tips for creating a successful digital marketing strategy for businesses in Edmonton!
1. Digital Marketing Strategies Change Based on Industry
Marketing strategies have evolved throughout the years, especially digital marketing strategies. With the growth of different online ...
Marketing Tools You Should Know in 2021
/If you’ve worked in digital marketing for any length of time, you undoubtedly know that it’s constantly evolving. As professionals, we have to change and adapt along with it, incorporating new knowledge and refining our approach to help our organizations stay ahead of the curve. In today’s highly competitive landscape, the best marketers prioritize continually adding ...
5 Key KPIs for B2B Marketing
/
Digital marketing continues to evolve rapidly, and the tools and strategies B2B businesses use to attract clients have evolved along with it. However, one thing remains the same: understanding your marketing KPIs is key to creating strategies that will differentiate your organization from your competition, generate leads and sales, and drive your business’ growth.
All marketing is ...
Where We’re Headed: The Future of Digital Marketing
/Digital marketing isn’t exactly the “new kid on the block” anymore. More than 20 years after AT&T ran the first mainstream banner ad on HotWired.com, the industry has evolved into a juggernaut that has all but supplanted traditional media as the most effective way for businesses to reach their audiences, especially amid unprecedented global changes to consumer behaviour.While ...
Digital Marketing for Your Business: A Quick Start Guide
/
of potential customers beginning their buying journeys online
0
%
Business owners can’t afford to ignore digital marketing anymore.Whether you’re in the B2B or B2C sector, digital marketing has become a critical factor in customers’ buying decisions. With over 70% of potential customers beginning their buying journeys online, any business without a digital marketing strategy is at a massive disadvantage when ...
How to Measure Digital Marketing ROI
/Evaluating your return on investment (ROI) is a critical component of any marketing strategy. However, actually measuring return on investment can be challenging for businesses and marketing professionals. In an industry dominated by buzzwords like “viral content” and “engagement,” it can be tricky to determine which metrics most closely align with your organization’s bottom line.With the amount of data ...
Top Tools for Marketing Professionals in 2020
/In 2020, digital marketers have a near-infinite number of tools available to them to run their digital media programs. From client management and email marketing to social media and web analytics, there’s no shortage of resources available for organizations looking to automate and optimize their marketing routines.With the quantity of high-quality software available to marketers today, ...
How to Set and Track Your Marketing Goals
/“Get more leads.” “Boost our website’s conversion rate.” “Make our SEO better, whatever that means.”Marketing is fundamentally a goal-oriented practice. Whether you work within an organization, as part of a marketing agency, or as an independent consultant, all marketing professionals understand that our work is tied back into a business’s broader objectives. Setting targets that support ...