Why B2B Marketers Need a Social Media Strategy
/Like any company owner, you look at data to help you make your next move. Don’t you think that 4.74 billion people using social media, with 76% located in North America who spend an average of 2.5 hours daily are important statistics to consider? If over 93% of internet users are on social media, doesn’t that mean your business should be too? What ...
Digital Marketing Tips for Businesses in Edmonton
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Are you looking to shift your marketing efforts from offline to online marketing? Read on to learn more about the top tips for creating a successful digital marketing strategy for businesses in Edmonton!
1. Digital Marketing Strategies Change Based on Industry
Marketing strategies have evolved throughout the years, especially digital marketing strategies. With the growth of different online ...
Search Marketing vs. Content Marketing: What’s the Difference?
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Digital Marketing is an industry full of buzzwords and jargon. Even as professionals, it’s easy to lose track of what terms actually mean and how they relate to digital marketing strategy. It can feel like a new catchphrase appears every day, claiming to be the latest and greatest way to achieve marketing success.
Outside of traditional online advertising, two ...
B2B Marketing Lessons Learned in 2020
/It’s safe to say that nobody could have predicted how our lives would change in 2020. The COVID-19 pandemic effectively uprooted every aspect of our day-to-day, forcing us to develop new strategies to survive and thrive through uncertainty. The B2B digital marketing landscape is no different; whether you’re a product manufacturer, wholesaler, or retailer, you have undoubtedly experienced ...