Selecting Social Platforms for B2B Marketing
/
Love it or hate it, social media is part of the world we live in. Although many B2B sectors have yet to fully incorporate social media in their marketing, it can be a critical and driving element of any organization’s strategy.
The data already supports this; according to recent studies, 84% of B2B executives use social media to ...
Using Audience Personas to Relate to Your Customers
/Creating “audience personas” is an effective way for businesses and marketing professionals to get to know their potential customers. Thoughtfully-constructed personas allow you to access your audience’s perspective, helping find common ground with customers, tune in to their fears and vulnerabilities, and help you critically analyze your digital marketing strategy from your customer’s point of view.To ...