User Experience: What It Is and Why It Matters
/In the modern digital marketing landscape, the term “user experience” (UX) gets thrown around the same way countless other buzzwords do. Unlike fluffier phrases, however, solid UX practices play a crucial role in generating consistent results in all areas of your marketing strategy. From your website and advertising’s overall appearance to your customer’s experience using your ...
Using Audience Personas to Relate to Your Customers
/Creating “audience personas” is an effective way for businesses and marketing professionals to get to know their potential customers. Thoughtfully-constructed personas allow you to access your audience’s perspective, helping find common ground with customers, tune in to their fears and vulnerabilities, and help you critically analyze your digital marketing strategy from your customer’s point of view.To ...