Where We’re Headed: The Future of Digital Marketing
/Digital marketing isn’t exactly the “new kid on the block” anymore. More than 20 years after AT&T ran the first mainstream banner ad on HotWired.com, the industry has evolved into a juggernaut that has all but supplanted traditional media as the most effective way for businesses to reach their audiences, especially amid unprecedented global changes to consumer behaviour.While ...
Digital Marketing for Your Business: A Quick Start Guide
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Business owners can’t afford to ignore digital marketing anymore.Whether you’re in the B2B or B2C sector, digital marketing has become a critical factor in customers’ buying decisions. With over 70% of potential customers beginning their buying journeys online, any business without a digital marketing strategy is at a massive disadvantage when ...
How to Measure Digital Marketing ROI
/Evaluating your return on investment (ROI) is a critical component of any marketing strategy. However, actually measuring return on investment can be challenging for businesses and marketing professionals. In an industry dominated by buzzwords like “viral content” and “engagement,” it can be tricky to determine which metrics most closely align with your organization’s bottom line.With the amount of data ...
How to Get Consistent Results From Your Digital Marketing Mix
/ Consistency is King Without consistent marketing programs, professionals cannot expect consistent results from their digital marketing. This almost seems to go without saying. Nonetheless, many businesses struggle to put this doctrine into practice.The following example may resonate with some: Imagine your business decides to go all-in on a one-time-blaze-of-glory digital marketing campaign. The campaign has all the right ...
What is Marketing Systems Engineering?
/ A Systems Engineering Approach to Marketing Challenges As marketing professionals, we all share a common goal: to drive marketing performance while minimizing costs. Whether you’re a Marketing Manager, CMO, Coordinator, or Sales Director, this objective drives every decision we make. These decisions determine the success or failure of our organizations’ marketing efforts, not to mention our success as professionals. So ...