AI SEO vs. Traditional SEO: Competing Strategies or Complementary Partners?
/At ATRIUM Digital, we’re often asked if AI-driven search (AI SEO) is going to replace traditional SEO. The short answer? No. The long answer? These two strategies aren’t adversaries—they’re complementary. Both rely on the same foundational principles:High-quality, relevant contentStrong online reputation signalsA user-friendly, engaging websiteBut they differ in how they operate, the timelines they require, and the role ...
Using Audience Personas to Relate to Your Customers
/Creating “audience personas” is an effective way for businesses and marketing professionals to get to know their potential customers. Thoughtfully-constructed personas allow you to access your audience’s perspective, helping find common ground with customers, tune in to their fears and vulnerabilities, and help you critically analyze your digital marketing strategy from your customer’s point of view.To ...
Where We’re Headed: The Future of Digital Marketing
/Digital marketing isn’t exactly the “new kid on the block” anymore. More than 20 years after AT&T ran the first mainstream banner ad on HotWired.com, the industry has evolved into a juggernaut that has all but supplanted traditional media as the most effective way for businesses to reach their audiences, especially amid unprecedented global changes to consumer behaviour.While ...
Paid Advertising vs. Organic Search Marketing
/ How should I spend my digital marketing budget? Getting your website the traffic it needs to drive results can be tricky. In most industries, competition is stiff; it can feel like there are millions of sites vying for your audience’s attention. More often than not, this isn’t far from the truth!So how can marketing professionals drive traffic ...
Digital Marketing for Your Business: A Quick Start Guide
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Business owners can’t afford to ignore digital marketing anymore.Whether you’re in the B2B or B2C sector, digital marketing has become a critical factor in customers’ buying decisions. With over 70% of potential customers beginning their buying journeys online, any business without a digital marketing strategy is at a massive disadvantage when ...
How to Measure Digital Marketing ROI
/Evaluating your return on investment (ROI) is a critical component of any marketing strategy. However, actually measuring return on investment can be challenging for businesses and marketing professionals. In an industry dominated by buzzwords like “viral content” and “engagement,” it can be tricky to determine which metrics most closely align with your organization’s bottom line.With the amount of data ...
Top Tools for Marketing Professionals in 2020
/In 2020, digital marketers have a near-infinite number of tools available to them to run their digital media programs. From client management and email marketing to social media and web analytics, there’s no shortage of resources available for organizations looking to automate and optimize their marketing routines.With the quantity of high-quality software available to marketers today, ...
5 Steps to Getting Started in Online Advertising
/For over 25 years, online advertising has been a staple of digital marketing. Since the first banner ad went live on October 27, 1994, the world of online advertising has grown into an industry unto itself, with experts and specialists building their entire businesses and careers around getting messages in front of a digital audience.Today, the landscape has ...
Getting Started with Search Marketing
/Search marketing is rapidly becoming a critical component of many organizations’ marketing mixes. With its relatively low cost and significant ROI, search marketing best practices are a valuable tool for any marketing professional to deploy in their business.Below, you’ll find a quick-start guide to launching your search marketing program. With the techniques and tactics outlined below, ...
How to Set and Track Your Marketing Goals
/“Get more leads.” “Boost our website’s conversion rate.” “Make our SEO better, whatever that means.”Marketing is fundamentally a goal-oriented practice. Whether you work within an organization, as part of a marketing agency, or as an independent consultant, all marketing professionals understand that our work is tied back into a business’s broader objectives. Setting targets that support ...