How To Audit Your Digital Marketing Strategy
/Marketing is a goal-oriented practice. Professionals of all stripes understand that our work is always tied into a business’s broader objectives. Setting specific targets that support these objectives is a critical part of what we do. However, it can be challenging to evaluate the success of digital marketing efforts, or to communicate our successes and opportunities ...
How to Create a Digital Marketing Budget
/Throughout our careers, digital marketing professionals answer one question more than any other: “How much will it cost?” Whether you’re a business owner, marketing manager, independent contractor, or work for a digital marketing agency, your ability to manage your marketing budget effectively plays a large part in your success.As a general rule, marketing expenses should represent ...