The End of the Google DST Fee in Canada: What Marketers Can Expect Now
/In a significant shift for digital marketers in Canada, Google officially ended the 2.5% Digital Services Tax (DST) surcharge that had been added to Google Ads invoices. This marks the conclusion of a fee that was introduced in late 2024 to tax revenues generated by major digital companies from Canadian users. The Canadian government’s decision to ...
5 Steps to Getting Started in Online Advertising
/For over 25 years, online advertising has been a staple of digital marketing. Since the first banner ad went live on October 27, 1994, the world of online advertising has grown into an industry unto itself, with experts and specialists building their entire businesses and careers around getting messages in front of a digital audience.Today, the landscape has ...