Marketing Tools You Should Know in 2021
/If you’ve worked in digital marketing for any length of time, you undoubtedly know that it’s constantly evolving. As professionals, we have to change and adapt along with it, incorporating new knowledge and refining our approach to help our organizations stay ahead of the curve. In today’s highly competitive landscape, the best marketers prioritize continually adding ...
5 Key KPIs for B2B Marketing
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Digital marketing continues to evolve rapidly, and the tools and strategies B2B businesses use to attract clients have evolved along with it. However, one thing remains the same: understanding your marketing KPIs is key to creating strategies that will differentiate your organization from your competition, generate leads and sales, and drive your business’ growth.
All marketing is ...
What Google Analytics 4 Means for Digital Marketing Strategies
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Make no mistake: the Google Analytics 4 update is a big one.
In-development since 2017, GA4 is the third major overhaul of Google’s Analytics suite. With well over 29 million websites using Analytics today, this update will impact how many businesses and marketers track their website’s performance, measure marketing ROI, and more.
If you’re a marketing professional who ...