What is DST and What Does It Mean For Your Marketing Efforts?
/Update Notice: New information regarding the Google DST Fee in Canada has been published. For the latest updates and insights, please visit our updated blog here.For those living in Austria, France, India, Italy, Spain, Turkey, and the United Kingdom, your marketing efforts will remain unchanged, as DST is already in effect in these countries. As of October 1st, ...
Myths About Social Media 2022
/Businesses worldwide were forced to adjust their marketing efforts and focus more on online marketing platforms to create a means of communication with their customers during the worldwide pandemic. Social media marketing, in particular, has seen an evolutionary change during the past couple of years and continues to grow exponentially with the emergence of new platforms, ...
How to Create a Digital Marketing Budget
/Throughout our careers, digital marketing professionals answer one question more than any other: “How much will it cost?” Whether you’re a business owner, marketing manager, independent contractor, or work for a digital marketing agency, your ability to manage your marketing budget effectively plays a large part in your success.As a general rule, marketing expenses should represent ...
How to Measure Digital Marketing ROI
/Evaluating your return on investment (ROI) is a critical component of any marketing strategy. However, actually measuring return on investment can be challenging for businesses and marketing professionals. In an industry dominated by buzzwords like “viral content” and “engagement,” it can be tricky to determine which metrics most closely align with your organization’s bottom line.With the amount of data ...