Why B2B Marketers Need a Social Media Strategy
/Like any company owner, you look at data to help you make your next move. Don’t you think that 4.74 billion people using social media, with 76% located in North America who spend an average of 2.5 hours daily are important statistics to consider? If over 93% of internet users are on social media, doesn’t that mean your business should be too? What ...
How to Set and Track Your Marketing Goals
/“Get more leads.” “Boost our website’s conversion rate.” “Make our SEO better, whatever that means.”Marketing is fundamentally a goal-oriented practice. Whether you work within an organization, as part of a marketing agency, or as an independent consultant, all marketing professionals understand that our work is tied back into a business’s broader objectives. Setting targets that support ...