Top Tools for Marketing Professionals in 2020
/In 2020, digital marketers have a near-infinite number of tools available to them to run their digital media programs. From client management and email marketing to social media and web analytics, there’s no shortage of resources available for organizations looking to automate and optimize their marketing routines.With the quantity of high-quality software available to marketers today, ...
LinkedIn vs Facebook: Which is Better for Business?
/As a business owner, it’s nearly impossible to figure out which social media channel you should focus on.Where does one start? Is one better than the next? Which channel ensures ROI and no wasted time?When comparing Facebook and LinkedIn, each have similarities yet each seem to be completely different in nature. It can be very confusing!LinkedIn ...
What’s the difference between B2B and B2C social media approaches?
/With social media being at its highest utilization in history (3.499 billion active users as of April 2019), it’s clear that it can be an effective tool to be used by B2B businesses. That being said, how you approach your strategies, set your goals, and plan your content for B2B is drastically different than those preparing ...