Why B2B Marketers Need a Social Media Strategy
/Like any company owner, you look at data to help you make your next move. Don’t you think that 4.74 billion people using social media, with 76% located in North America who spend an average of 2.5 hours daily are important statistics to consider? If over 93% of internet users are on social media, doesn’t that mean your business should be too? What ...
Myths About Social Media 2022
/Businesses worldwide were forced to adjust their marketing efforts and focus more on online marketing platforms to create a means of communication with their customers during the worldwide pandemic. Social media marketing, in particular, has seen an evolutionary change during the past couple of years and continues to grow exponentially with the emergence of new platforms, ...
Selecting Social Platforms for B2B Marketing
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Love it or hate it, social media is part of the world we live in. Although many B2B sectors have yet to fully incorporate social media in their marketing, it can be a critical and driving element of any organization’s strategy.
The data already supports this; according to recent studies, 84% of B2B executives use social media to ...
LinkedIn vs Facebook: Which is Better for Business?
/As a business owner, it’s nearly impossible to figure out which social media channel you should focus on.Where does one start? Is one better than the next? Which channel ensures ROI and no wasted time?When comparing Facebook and LinkedIn, each have similarities yet each seem to be completely different in nature. It can be very confusing!LinkedIn ...
5 Effective Social Media Starter Tips for Your Business
/Much like anything in life, there are those who are experts on a topic while the majority of others have a basic idea or even zero knowledge on the topic. Marketing is no different; or is it?With the cost of entry into digital marketing being as inexpensive as free, topics such as Social Media being taught ...
What’s the difference between B2B and B2C social media approaches?
/With social media being at its highest utilization in history (3.499 billion active users as of April 2019), it’s clear that it can be an effective tool to be used by B2B businesses. That being said, how you approach your strategies, set your goals, and plan your content for B2B is drastically different than those preparing ...