LinkedIn vs Facebook: Which is Better for Business?
/As a business owner, it’s nearly impossible to figure out which social media channel you should focus on.Where does one start? Is one better than the next? Which channel ensures ROI and no wasted time?When comparing Facebook and LinkedIn, each have similarities yet each seem to be completely different in nature. It can be very confusing!LinkedIn ...
5 Effective Social Media Starter Tips for Your Business
/Much like anything in life, there are those who are experts on a topic while the majority of others have a basic idea or even zero knowledge on the topic. Marketing is no different; or is it?With the cost of entry into digital marketing being as inexpensive as free, topics such as Social Media being taught ...
What’s the difference between B2B and B2C social media approaches?
/With social media being at its highest utilization in history (3.499 billion active users as of April 2019), it’s clear that it can be an effective tool to be used by B2B businesses. That being said, how you approach your strategies, set your goals, and plan your content for B2B is drastically different than those preparing ...