Strategies for Growing Your B2B Business Through Digital Marketing
/Business-to-business (B2B) digital marketing entails a number of different strategies that, when working together, can enable your business to grow and flourish. At ATRIUM, we understand the challenges B2B companies face when implementing a digital marketing strategy. That’s why we offer several digital marketing programs designed to assist your business’s growth consistently and reliably. Below we ...
Social Media Marketing Agency in Vancouver
/For many companies, your social media brand reflects your business and affects the way your audience perceives it. The way you communicate with your customers and how your content looks on your social media page directly impacts how prospective and current customers view your business. There are many factors that will elevate your brand’s success on ...
Intro to Geotargeting: What is Geotargeted Advertising?
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Are you looking to optimize your advertising campaigns in Vancouver to receive better leads, conversions, and traffic? If your answer is yes, then Atrium Digital Marketing can help. There are numerous ways to optimize your online advertising campaigns to get the results you’re searching for. Geotargeting your advertisements is one significant way to improve your ads ...
What’s the Difference between Social Ads and Search Ads?
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With billions of people using search engines and social media to browse, research, and purchase products and services, paid social and paid search ads can help attract more customers and sales for your business. However, social media ads and search engine ads can bring you different results, as they have different strengths and weaknesses. Learning the ins and ...
5 Steps to Start Aligning Sales and Marketing
/Sales and marketing alignment (also known as smarketing) can be the difference between a business’ success and failure. Despite their similarities and seemingly close relationship, it’s not at all uncommon for marketing to pull your business one way, while your sales team is attempting to head off in another direction.In most businesses, the marketing team is ...
The Case for B2B Audience Personas: By the Numbers
/At its core, effective marketing is about understanding how people think and what motivates them to make purchasing decisions. “Audience personas” are valuable tools for businesses and marketing professionals to understand their potential customers better. By carefully researching and building audience personas, marketers gain insight into their audience’s perspective, helping to understand their needs, tune in to their ...
Selecting Social Platforms for B2B Marketing
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Love it or hate it, social media is part of the world we live in. Although many B2B sectors have yet to fully incorporate social media in their marketing, it can be a critical and driving element of any organization’s strategy.
The data already supports this; according to recent studies, 84% of B2B executives use social media to ...