Extend Your Reach (and your ROI) with Online Advertising
/The new year is just around the corner, and with marketing budgets and performance under review, ensuring that each component of your marketing mix is performing as strongly as possible is essential. Online advertising is one of the best ways to extend your reach, refine your target audience, and increase your ROI. As an extremely efficient ...
How Does Social Media Marketing Waste Your Time And Money
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While social media marketing is beneficial for many clients, it can waste their time and money if run poorly. Learn more about social media marketing and how to invest your time and money efficiently when running a social program below.
First Thing’s First: Social Media Marketing is NOT Digital Marketing
The term digital marketing is often used interchangeably ...
Not All Google KPIs Are Useful
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As Mitch Compri would say, “we are currently living in a data-driven world.” Mitch is not only the Founder and Principal of Atrium Digital, but he is also the original founder of several agencies and tech companies. He has excelled in the marketing industry for more than 20 years, and to this day, his motto is ...
How to Use Search Marketing to Drive Sales
/Are you looking to improve your business’s ranking on search engine results pages? Search marketing and content marketing can both dramatically improve your digital marketing results. While both strategies differ in the content they produce, the overall goal remains the same, improve your search rankings to increase sales, leads, and traffic to your site. Atrium Digital ...
How To Find The Best Marketing Agency For Your Company (Pt.2)
/When deciding on a marketing agency, businesses tend to prefer agencies that fall within their marketing budget. Unfortunately, one cannot determine the quality of a digital marketing agency based only on the cost. Learn more about what factors you should be looking for in a prospective agency and how these factors can indicate the quality of the agency’s ...
How To Find The Best Marketing Agency For Your Company (Pt.1)
/When it comes to digital marketing, consistency is key. No matter what program you’re running or which platform you’re on, it is imperative that you have a marketing strategy that offers you consistent results and is aligned with your business model. The ugly truth about digital marketing agencies is that they sell customers the idea of a massive ...
Website Audits: What You Need to Know
/Your website, much like your storefront, is one of the first places potential clients will interact with your business. If there are issues on your website, customers may be less inclined to browse your site further and convert into sales or leads. A website audit can assist your company in “cleaning up” these potential deterring issues. ...
Must Know SEO Basics for 2022
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As businesses have continued to embrace the digital world, SEO is steadily increasing in importance. However, year over year, SEO has changed and developed from a system that focuses on backlinks and interweb connections to now being more content, quality information focused. SEO is an ever-changing monster. Overall, with regular algorithm updates and improvements in technology, ...
How to use Search Marketing Content for Thought Leadership
/Are you looking to establish your business as a leader within your industry? Utilizing search marketing content for thought leadership can assist you in reaching that goal. While search marketing is different from thought leadership, these strategies can overlap and work in conjunction to grow your business’s credibility and authority online. Partnering with a digital marketing ...
How to Build A Bullet-Proof SEO Strategy
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Individuals starting search engine optimization (SEO) from scratch or taking over an existing SEO strategy tend to overlook the importance of patience. SEO is a great tool to gain organic traffic, but it requires consistency, hard work and constant optimization to achieve positive results. Unlike paid advertising where a few clicks can improve your results overnight, ...