Marketing Tools You Should Know in 2021
/If you’ve worked in digital marketing for any length of time, you undoubtedly know that it’s constantly evolving. As professionals, we have to change and adapt along with it, incorporating new knowledge and refining our approach to help our organizations stay ahead of the curve. In today’s highly competitive landscape, the best marketers prioritize continually adding ...
5 Key KPIs for B2B Marketing
/
Digital marketing continues to evolve rapidly, and the tools and strategies B2B businesses use to attract clients have evolved along with it. However, one thing remains the same: understanding your marketing KPIs is key to creating strategies that will differentiate your organization from your competition, generate leads and sales, and drive your business’ growth.
All marketing is ...
3 Ways Your Website Can Use AI to Engage Customers
/
Whether or not we realize it, artificial intelligence (AI) is at the core of many of our online experiences. From Netflix and Amazon to curated content in an email newsletter, AI can be a highly effective way to establish meaningful connections with your audiences and provide personalized experiences catered to their unique needs.
Many small businesses and ...
Tactics for Building a Successful Digital Marketing Strategy
/No matter your industry, digital marketing is an essential tool for businesses to increase awareness, build a loyal customer base, and ultimately increase revenue and foster growth. In today’s crowded landscape, organizations need effective strategies and tactics to be heard above the noise and differentiate themselves from their competition.If your business is new to the world ...
4 Reasons to Hire a Digital Marketing Agency
/Across all industries and sectors, marketing plays a vital role in attracting new customers, retaining existing clients, and driving sustainable long-term growth. Businesses that consistently prioritize marketing are more likely to see results from their efforts; like anything else, if you put in the work, you’ll reap the rewards.One of the best ways to ensure consistency ...
4 Psychological Principles To Guide Your Digital Marketing
/Successful marketing professionals all have one thing in common: their ability to understand how people think and what motivates them to make decisions. This understanding underpins our marketing strategies and tactics; our ability to make our content resonate with audiences and convince them to make purchasing decisions dictates our success.There are many different ways to think ...
Personalization: Manual vs. Machine-Driven Approaches
/Personalized marketing is the practice of analyzing and leveraging data from your digital marketing mix to deliver unique experiences (including messages and offers) to your customers. In recent years, it has become an increasingly important part of any organization’s marketing strategy. Especially in light of COVID-19, it can be a vital tool to establish a meaningful ...
How To Audit Your Digital Marketing Strategy
/Marketing is a goal-oriented practice. Professionals of all stripes understand that our work is always tied into a business’s broader objectives. Setting specific targets that support these objectives is a critical part of what we do. However, it can be challenging to evaluate the success of digital marketing efforts, or to communicate our successes and opportunities ...
How to Plan for a Website Redesign
/There are a wide variety of reasons your company may want to redesign its website. Its navigation may be confusing, its design may be showing its age, or maybe it’s time for a rebrand to signify a new chapter in your business’ history.While website design is exciting, it can also be overwhelming. A multitude of factors ...
How to Create a Digital Marketing Budget
/Throughout our careers, digital marketing professionals answer one question more than any other: “How much will it cost?” Whether you’re a business owner, marketing manager, independent contractor, or work for a digital marketing agency, your ability to manage your marketing budget effectively plays a large part in your success.As a general rule, marketing expenses should represent ...