AI in the World of Search Marketing: What You Need to Know
/As of mid-2023, AI tools such as Chat GPT have exploded the digital marketing landscape and made serious waves in content creation and search marketing. However, as AI continues to develop and becomes more integral to our various industries and marketing strategies, it’s critical to be aware of AI’s current advantages and disadvantages.At ATRIUM, we’ve carefully watched ...
Enhance Your Thought Leadership Content with These Email Marketing Strategies
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Are you an innovator or leader in your industry? Then you should be sharing your many powerful insights and ideas about your field, as it can enhance your business’s or brand’s authority in the marketplace. At ATRIUM, we understand that getting the good message out to the right people can be a challenge for many thought leaders ...
Exploring the Value of Content Marketing
/You may be familiar with a common term in the marketing world: “Content is King”. This adage has certainly proven true for many brands and businesses over the past several years, with countless ad campaigns, slogans, and memorable media moments paving the way for businesses to skyrocket into household status. As we look ahead to what’s ...
Outperform Your Competition with the Help of a Search Marketing Agency
/Digital marketing has quickly become critical to many Edmonton businesses’ marketing strategies. Included within digital marketing but often misunderstood is search marketing. The digital world of marketing is constantly shifting and changing.If your company does not currently have a search marketing strategy, your website is likely being overshadowed by your competition. However, Atrium Digital a search ...
Where We’re Headed: The Future of Digital Marketing
/Digital marketing isn’t exactly the “new kid on the block” anymore. More than 20 years after AT&T ran the first mainstream banner ad on HotWired.com, the industry has evolved into a juggernaut that has all but supplanted traditional media as the most effective way for businesses to reach their audiences, especially amid unprecedented global changes to consumer behaviour.While ...
Paid Advertising vs. Organic Search Marketing
/ How should I spend my digital marketing budget? Getting your website the traffic it needs to drive results can be tricky. In most industries, competition is stiff; it can feel like there are millions of sites vying for your audience’s attention. More often than not, this isn’t far from the truth!So how can marketing professionals drive traffic ...
Digital Marketing for Your Business: A Quick Start Guide
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Business owners can’t afford to ignore digital marketing anymore.Whether you’re in the B2B or B2C sector, digital marketing has become a critical factor in customers’ buying decisions. With over 70% of potential customers beginning their buying journeys online, any business without a digital marketing strategy is at a massive disadvantage when ...
How to Measure Digital Marketing ROI
/Evaluating your return on investment (ROI) is a critical component of any marketing strategy. However, actually measuring return on investment can be challenging for businesses and marketing professionals. In an industry dominated by buzzwords like “viral content” and “engagement,” it can be tricky to determine which metrics most closely align with your organization’s bottom line.With the amount of data ...
Getting Started with Search Marketing
/Search marketing is rapidly becoming a critical component of many organizations’ marketing mixes. With its relatively low cost and significant ROI, search marketing best practices are a valuable tool for any marketing professional to deploy in their business.Below, you’ll find a quick-start guide to launching your search marketing program. With the techniques and tactics outlined below, ...
How to Set and Track Your Marketing Goals
/“Get more leads.” “Boost our website’s conversion rate.” “Make our SEO better, whatever that means.”Marketing is fundamentally a goal-oriented practice. Whether you work within an organization, as part of a marketing agency, or as an independent consultant, all marketing professionals understand that our work is tied back into a business’s broader objectives. Setting targets that support ...