Digital Marketing Tips for Businesses in Edmonton
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Are you looking to shift your marketing efforts from offline to online marketing? Read on to learn more about the top tips for creating a successful digital marketing strategy for businesses in Edmonton!
1. Digital Marketing Strategies Change Based on Industry
Marketing strategies have evolved throughout the years, especially digital marketing strategies. With the growth of different online ...
How to Use Search Marketing to Drive Sales
/Are you looking to improve your business’s ranking on search engine results pages? Search marketing and content marketing can both dramatically improve your digital marketing results. While both strategies differ in the content they produce, the overall goal remains the same, improve your search rankings to increase sales, leads, and traffic to your site. Atrium Digital ...
Website Audits: What You Need to Know
/Your website, much like your storefront, is one of the first places potential clients will interact with your business. If there are issues on your website, customers may be less inclined to browse your site further and convert into sales or leads. A website audit can assist your company in “cleaning up” these potential deterring issues. ...
Tactics for Building a Successful Digital Marketing Strategy
/No matter your industry, digital marketing is an essential tool for businesses to increase awareness, build a loyal customer base, and ultimately increase revenue and foster growth. In today’s crowded landscape, organizations need effective strategies and tactics to be heard above the noise and differentiate themselves from their competition.If your business is new to the world ...
The Case for B2B Audience Personas: By the Numbers
/At its core, effective marketing is about understanding how people think and what motivates them to make purchasing decisions. “Audience personas” are valuable tools for businesses and marketing professionals to understand their potential customers better. By carefully researching and building audience personas, marketers gain insight into their audience’s perspective, helping to understand their needs, tune in to their ...
Selecting Social Platforms for B2B Marketing
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Love it or hate it, social media is part of the world we live in. Although many B2B sectors have yet to fully incorporate social media in their marketing, it can be a critical and driving element of any organization’s strategy.
The data already supports this; according to recent studies, 84% of B2B executives use social media to ...
Personalization: Manual vs. Machine-Driven Approaches
/Personalized marketing is the practice of analyzing and leveraging data from your digital marketing mix to deliver unique experiences (including messages and offers) to your customers. In recent years, it has become an increasingly important part of any organization’s marketing strategy. Especially in light of COVID-19, it can be a vital tool to establish a meaningful ...
How To Audit Your Digital Marketing Strategy
/Marketing is a goal-oriented practice. Professionals of all stripes understand that our work is always tied into a business’s broader objectives. Setting specific targets that support these objectives is a critical part of what we do. However, it can be challenging to evaluate the success of digital marketing efforts, or to communicate our successes and opportunities ...
How to Plan for a Website Redesign
/There are a wide variety of reasons your company may want to redesign its website. Its navigation may be confusing, its design may be showing its age, or maybe it’s time for a rebrand to signify a new chapter in your business’ history.While website design is exciting, it can also be overwhelming. A multitude of factors ...
Using Audience Personas to Relate to Your Customers
/Creating “audience personas” is an effective way for businesses and marketing professionals to get to know their potential customers. Thoughtfully-constructed personas allow you to access your audience’s perspective, helping find common ground with customers, tune in to their fears and vulnerabilities, and help you critically analyze your digital marketing strategy from your customer’s point of view.To ...