From Uncertainty to Opportunity: A Leader’s Guide to OpenAI’s Operator in Digital Marketing
/In today’s fast-paced digital landscape, business leaders are always on the lookout for ways to streamline operations, enhance productivity, and ultimately scale their businesses. As competition intensifies, the pressure to make data-driven decisions quickly is more critical than ever.With AI technologies evolving more and more every year, business leaders are constantly being introduced to new tools ...
Understanding the Google Canada Digital Services Tax Fee: A Digital Marketer Perspective
/Update Notice: New information regarding the Google DST Fee in Canada has been published. For the latest updates and insights, please visit our updated blog here.The digital marketing world is ever-evolving, with new technologies, platforms, and regulations constantly reshaping how businesses connect with their audiences. A notable change on the horizon is the Google Canada Digital Services Tax ...
Why Start with Search Marketing When Building Your Digital Marketing Mix
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When it comes to digital marketing, it can be challenging to know where to start. With numerous digital marketing programs, acronyms, and strategies floating around today, understanding what digital marketing mix is best for your business requires expert support. Fortunately, ATRIUM is here to help dispense critical information regarding where to focus your digital marketing efforts. ...
Strategies for Growing Your B2B Business Through Digital Marketing
/Business-to-business (B2B) digital marketing entails a number of different strategies that, when working together, can enable your business to grow and flourish. At ATRIUM, we understand the challenges B2B companies face when implementing a digital marketing strategy. That’s why we offer several digital marketing programs designed to assist your business’s growth consistently and reliably. Below we ...
How a B2C Marketing Agency Can Help Improve Your Business
/Are you looking to grow your business-to-consumer (B2C) company this year? With the support of a B2C marketing agency like ATRIUM, our team can help your business grow and reach new goals. B2C marketing is complex and constantly changing. If you don’t invest in B2C marketing now, your company is at risk of being buried by ...
How to Budget for a Digital Marketing Agency
/Deciding to partner with a digital marketing agency can be a significant investment for your business and a beneficial opportunity for growth. However, before you reach the decision stage, it’s essential that you have a predetermined or estimated digital marketing budget in place. Many factors can influence the extent of your digital marketing agency budget. Understanding ...
When to Hire a Digital Marketing Agency or Build an In-House Marketing Team
/Now more than ever, it’s critical that your company has a digital marketing strategy in operation. Most small to medium-sized companies spend, on average, 10-15% of their revenue on marketing. Investing in an in-house marketing team or partnering with a digital marketing agency should be your top priority if you’re looking to maximize your marketing budget. ...
Debunking Myths About Digital Marketing Agencies in Canada!
/ATRIUM’s approach is always to educate our partners and guide them on their digital marketing journey. A crucial step in our process is being 100% transparent with our clients and working with them to achieve realistic and consistent results.With over 20 years of digital marketing experience under our belts, we have heard just about every digital ...
Social Media Trends and Tips for 2023
/As 2022 comes to a close, businesses must be prepared to take a close look and examine which components are performing as anticipated and what areas may need a little more work as we head into the new year. If you’ve neglected to initialize social media as a core component of your consumer outreach and conversion, ...
Extend Your Reach (and your ROI) with Online Advertising
/The new year is just around the corner, and with marketing budgets and performance under review, ensuring that each component of your marketing mix is performing as strongly as possible is essential. Online advertising is one of the best ways to extend your reach, refine your target audience, and increase your ROI. As an extremely efficient ...