Understanding the Google Canada Digital Services Tax Fee: A Digital Marketer Perspective
/Update Notice: New information regarding the Google DST Fee in Canada has been published. For the latest updates and insights, please visit our updated blog here.The digital marketing world is ever-evolving, with new technologies, platforms, and regulations constantly reshaping how businesses connect with their audiences. A notable change on the horizon is the Google Canada Digital Services Tax ...
Not All Google KPIs Are Useful
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As Mitch Compri would say, “we are currently living in a data-driven world.” Mitch is not only the Founder and Principal of Atrium Digital, but he is also the original founder of several agencies and tech companies. He has excelled in the marketing industry for more than 20 years, and to this day, his motto is ...
The Benefits of Google Analytics for Marketing
/Google Analytics is an invaluable tool for marketing professionals looking to measure their website’s performance. By adding analytics tracking to your site, your team will be able to gain in-depth insight into where your visitors come from, how they interact with your website, and how your other digital marketing efforts affect your website’s performance.However, the prospect ...
How to Plan for a Website Redesign
/There are a wide variety of reasons your company may want to redesign its website. Its navigation may be confusing, its design may be showing its age, or maybe it’s time for a rebrand to signify a new chapter in your business’ history.While website design is exciting, it can also be overwhelming. A multitude of factors ...
How to Create a Digital Marketing Budget
/Throughout our careers, digital marketing professionals answer one question more than any other: “How much will it cost?” Whether you’re a business owner, marketing manager, independent contractor, or work for a digital marketing agency, your ability to manage your marketing budget effectively plays a large part in your success.As a general rule, marketing expenses should represent ...
Top Tools for Marketing Professionals in 2020
/In 2020, digital marketers have a near-infinite number of tools available to them to run their digital media programs. From client management and email marketing to social media and web analytics, there’s no shortage of resources available for organizations looking to automate and optimize their marketing routines.With the quantity of high-quality software available to marketers today, ...
How to Set and Track Your Marketing Goals
/“Get more leads.” “Boost our website’s conversion rate.” “Make our SEO better, whatever that means.”Marketing is fundamentally a goal-oriented practice. Whether you work within an organization, as part of a marketing agency, or as an independent consultant, all marketing professionals understand that our work is tied back into a business’s broader objectives. Setting targets that support ...