Understanding the Google Canada Digital Services Tax Fee: A Digital Marketer Perspective
/Update Notice: New information regarding the Google DST Fee in Canada has been published. For the latest updates and insights, please visit our updated blog here.The digital marketing world is ever-evolving, with new technologies, platforms, and regulations constantly reshaping how businesses connect with their audiences. A notable change on the horizon is the Google Canada Digital Services Tax ...
AI in the World of Search Marketing: What You Need to Know
/As of mid-2023, AI tools such as Chat GPT have exploded the digital marketing landscape and made serious waves in content creation and search marketing. However, as AI continues to develop and becomes more integral to our various industries and marketing strategies, it’s critical to be aware of AI’s current advantages and disadvantages.At ATRIUM, we’ve carefully watched ...
Paid Advertising vs. Organic Search Marketing
/ How should I spend my digital marketing budget? Getting your website the traffic it needs to drive results can be tricky. In most industries, competition is stiff; it can feel like there are millions of sites vying for your audience’s attention. More often than not, this isn’t far from the truth!So how can marketing professionals drive traffic ...
5 Steps to Getting Started in Online Advertising
/For over 25 years, online advertising has been a staple of digital marketing. Since the first banner ad went live on October 27, 1994, the world of online advertising has grown into an industry unto itself, with experts and specialists building their entire businesses and careers around getting messages in front of a digital audience.Today, the landscape has ...
Getting Started with Search Marketing
/Search marketing is rapidly becoming a critical component of many organizations’ marketing mixes. With its relatively low cost and significant ROI, search marketing best practices are a valuable tool for any marketing professional to deploy in their business.Below, you’ll find a quick-start guide to launching your search marketing program. With the techniques and tactics outlined below, ...
What Are the Differences Between B2B and B2C Search Marketing?
/ Differing Objectives & Audiences B2B and B2C businesses have inherently different objectives, so it only makes sense that their marketing strategies differ in critical areas. Whereas B2B marketing strategies are often focused on building lasting client relationships that will lead to long-term business, B2C marketing often aims to drive short-term value at an efficient rate by establishing transactional relationships.The ...