Understanding the Google Canada Digital Services Tax Fee: A Digital Marketer Perspective
/Update Notice: New information regarding the Google DST Fee in Canada has been published. For the latest updates and insights, please visit our updated blog here.The digital marketing world is ever-evolving, with new technologies, platforms, and regulations constantly reshaping how businesses connect with their audiences. A notable change on the horizon is the Google Canada Digital Services Tax ...
AI in the World of Search Marketing: What You Need to Know
/As of mid-2023, AI tools such as Chat GPT have exploded the digital marketing landscape and made serious waves in content creation and search marketing. However, as AI continues to develop and becomes more integral to our various industries and marketing strategies, it’s critical to be aware of AI’s current advantages and disadvantages.At ATRIUM, we’ve carefully watched ...
Why Start with Search Marketing When Building Your Digital Marketing Mix
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When it comes to digital marketing, it can be challenging to know where to start. With numerous digital marketing programs, acronyms, and strategies floating around today, understanding what digital marketing mix is best for your business requires expert support. Fortunately, ATRIUM is here to help dispense critical information regarding where to focus your digital marketing efforts. ...
How a Digital Marketing Agency Can Build Your B2B Marketing Model
/Does your B2B company have a solid digital presence that your current and future customers can easily find? Crafting an online presence that drives traffic, leads, and sales for your business can be challenging to manage in-house. Fortunately, with the help of a B2B marketing agency like Atrium, our team of experts can assist you in ...
Exploring the Value of Content Marketing
/You may be familiar with a common term in the marketing world: “Content is King”. This adage has certainly proven true for many brands and businesses over the past several years, with countless ad campaigns, slogans, and memorable media moments paving the way for businesses to skyrocket into household status. As we look ahead to what’s ...
3 Reasons To Partner With A Search Marketing Agency in Vancouver
/“Let’s Google it!” How often have you heard this phrase? Whether you’re deciding on a restaurant, looking for something to buy or simply fact-checking a statement, Google’s search engine will always be the trustworthy source for any information. In order for your business to be visible on Google’s search results, you need to partner with a search ...
Intro to Geotargeting: What is Geotargeted Advertising?
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Are you looking to optimize your advertising campaigns in Vancouver to receive better leads, conversions, and traffic? If your answer is yes, then Atrium Digital Marketing can help. There are numerous ways to optimize your online advertising campaigns to get the results you’re searching for. Geotargeting your advertisements is one significant way to improve your ads ...
How to Use Search Marketing to Drive Sales
/Are you looking to improve your business’s ranking on search engine results pages? Search marketing and content marketing can both dramatically improve your digital marketing results. While both strategies differ in the content they produce, the overall goal remains the same, improve your search rankings to increase sales, leads, and traffic to your site. Atrium Digital ...
The Benefits of Google Analytics for Marketing
/Google Analytics is an invaluable tool for marketing professionals looking to measure their website’s performance. By adding analytics tracking to your site, your team will be able to gain in-depth insight into where your visitors come from, how they interact with your website, and how your other digital marketing efforts affect your website’s performance.However, the prospect ...
How to use Search Marketing Content for Thought Leadership
/Are you looking to establish your business as a leader within your industry? Utilizing search marketing content for thought leadership can assist you in reaching that goal. While search marketing is different from thought leadership, these strategies can overlap and work in conjunction to grow your business’s credibility and authority online. Partnering with a digital marketing ...