Understanding the Google Canada Digital Services Tax Fee: A Digital Marketer Perspective
/Update Notice: New information regarding the Google DST Fee in Canada has been published. For the latest updates and insights, please visit our updated blog here.The digital marketing world is ever-evolving, with new technologies, platforms, and regulations constantly reshaping how businesses connect with their audiences. A notable change on the horizon is the Google Canada Digital Services Tax ...
Where We’re Headed: The Future of Digital Marketing
/Digital marketing isn’t exactly the “new kid on the block” anymore. More than 20 years after AT&T ran the first mainstream banner ad on HotWired.com, the industry has evolved into a juggernaut that has all but supplanted traditional media as the most effective way for businesses to reach their audiences, especially amid unprecedented global changes to consumer behaviour.While ...
Digital Marketing for Your Business: A Quick Start Guide
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Business owners can’t afford to ignore digital marketing anymore.Whether you’re in the B2B or B2C sector, digital marketing has become a critical factor in customers’ buying decisions. With over 70% of potential customers beginning their buying journeys online, any business without a digital marketing strategy is at a massive disadvantage when ...
How to Measure Digital Marketing ROI
/Evaluating your return on investment (ROI) is a critical component of any marketing strategy. However, actually measuring return on investment can be challenging for businesses and marketing professionals. In an industry dominated by buzzwords like “viral content” and “engagement,” it can be tricky to determine which metrics most closely align with your organization’s bottom line.With the amount of data ...
Top Tools for Marketing Professionals in 2020
/In 2020, digital marketers have a near-infinite number of tools available to them to run their digital media programs. From client management and email marketing to social media and web analytics, there’s no shortage of resources available for organizations looking to automate and optimize their marketing routines.With the quantity of high-quality software available to marketers today, ...
How to Set and Track Your Marketing Goals
/“Get more leads.” “Boost our website’s conversion rate.” “Make our SEO better, whatever that means.”Marketing is fundamentally a goal-oriented practice. Whether you work within an organization, as part of a marketing agency, or as an independent consultant, all marketing professionals understand that our work is tied back into a business’s broader objectives. Setting targets that support ...
How to Get Consistent Results From Your Digital Marketing Mix
/ Consistency is King Without consistent marketing programs, professionals cannot expect consistent results from their digital marketing. This almost seems to go without saying. Nonetheless, many businesses struggle to put this doctrine into practice.The following example may resonate with some: Imagine your business decides to go all-in on a one-time-blaze-of-glory digital marketing campaign. The campaign has all the right ...
What is Marketing Systems Engineering?
/ A Systems Engineering Approach to Marketing Challenges As marketing professionals, we all share a common goal: to drive marketing performance while minimizing costs. Whether you’re a Marketing Manager, CMO, Coordinator, or Sales Director, this objective drives every decision we make. These decisions determine the success or failure of our organizations’ marketing efforts, not to mention our success as professionals. So ...
LinkedIn vs Facebook: Which is Better for Business?
/As a business owner, it’s nearly impossible to figure out which social media channel you should focus on.Where does one start? Is one better than the next? Which channel ensures ROI and no wasted time?When comparing Facebook and LinkedIn, each have similarities yet each seem to be completely different in nature. It can be very confusing!LinkedIn ...
5 Effective Social Media Starter Tips for Your Business
/Much like anything in life, there are those who are experts on a topic while the majority of others have a basic idea or even zero knowledge on the topic. Marketing is no different; or is it?With the cost of entry into digital marketing being as inexpensive as free, topics such as Social Media being taught ...