Understanding the Google Canada Digital Services Tax Fee: A Digital Marketer Perspective
/Update Notice: New information regarding the Google DST Fee in Canada has been published. For the latest updates and insights, please visit our updated blog here.The digital marketing world is ever-evolving, with new technologies, platforms, and regulations constantly reshaping how businesses connect with their audiences. A notable change on the horizon is the Google Canada Digital Services Tax ...
Social Media Trends and Tips for 2023
/As 2022 comes to a close, businesses must be prepared to take a close look and examine which components are performing as anticipated and what areas may need a little more work as we head into the new year. If you’ve neglected to initialize social media as a core component of your consumer outreach and conversion, ...
How Does Social Media Marketing Waste Your Time And Money
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While social media marketing is beneficial for many clients, it can waste their time and money if run poorly. Learn more about social media marketing and how to invest your time and money efficiently when running a social program below.
First Thing’s First: Social Media Marketing is NOT Digital Marketing
The term digital marketing is often used interchangeably ...
Should You Build An In-House Marketing Team?
/It’s not uncommon for businesses to run some of their digital marketing in-house as it is more affordable and more accessible to manage than through a digital marketing agency, but is it valuable to run all marketing programs in-house?This is a popular question that our marketing consultants often get from our partners as they wonder whether or not ...
Myths About Social Media 2022
/Businesses worldwide were forced to adjust their marketing efforts and focus more on online marketing platforms to create a means of communication with their customers during the worldwide pandemic. Social media marketing, in particular, has seen an evolutionary change during the past couple of years and continues to grow exponentially with the emergence of new platforms, ...
Tactics for Building a Successful Digital Marketing Strategy
/No matter your industry, digital marketing is an essential tool for businesses to increase awareness, build a loyal customer base, and ultimately increase revenue and foster growth. In today’s crowded landscape, organizations need effective strategies and tactics to be heard above the noise and differentiate themselves from their competition.If your business is new to the world ...
Where We’re Headed: The Future of Digital Marketing
/Digital marketing isn’t exactly the “new kid on the block” anymore. More than 20 years after AT&T ran the first mainstream banner ad on HotWired.com, the industry has evolved into a juggernaut that has all but supplanted traditional media as the most effective way for businesses to reach their audiences, especially amid unprecedented global changes to consumer behaviour.While ...
Digital Marketing for Your Business: A Quick Start Guide
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Business owners can’t afford to ignore digital marketing anymore.Whether you’re in the B2B or B2C sector, digital marketing has become a critical factor in customers’ buying decisions. With over 70% of potential customers beginning their buying journeys online, any business without a digital marketing strategy is at a massive disadvantage when ...
How to Measure Digital Marketing ROI
/Evaluating your return on investment (ROI) is a critical component of any marketing strategy. However, actually measuring return on investment can be challenging for businesses and marketing professionals. In an industry dominated by buzzwords like “viral content” and “engagement,” it can be tricky to determine which metrics most closely align with your organization’s bottom line.With the amount of data ...
Top Tools for Marketing Professionals in 2020
/In 2020, digital marketers have a near-infinite number of tools available to them to run their digital media programs. From client management and email marketing to social media and web analytics, there’s no shortage of resources available for organizations looking to automate and optimize their marketing routines.With the quantity of high-quality software available to marketers today, ...