Are you looking to shift your marketing efforts from offline to online marketing? Read on to learn more about the top tips for creating a successful digital marketing strategy for businesses in Edmonton! 

1. Digital Marketing Strategies Change Based on Industry

Marketing strategies have evolved throughout the years, especially digital marketing strategies. With the growth of different online platforms and the introduction of various digital marketing tools, digital marketing has transformed dramatically. It’s not uncommon for businesses to follow universal “rules” for digital marketing strategies and hope that efforts bring them the results they need. 

While some success can be accomplished using universal strategies, very few will provide the results you’re looking for. Before jumping into creating a digital marketing strategy for your business, you must first have a deep understanding of the types of consumers that reach out to businesses within your industry. What are their motivations? How can you help them solve their problems? What tools do prospects use to get in touch with companies in the industry? To find the answers to these questions, you will have to embark on a thorough market research journey. 

Study the online market. Learn more about how others in your industry use online platforms to communicate with their customers. Follow the behaviours of your prospective customers and analyze their online interactions according to their buyer’s journey. Market research will help you create a successful digital marketing strategy for your business in Edmonton. Each industry has its unique selling points, so it’s crucial that you have a complete understanding of how customers engage online with businesses in your industry. When you become more familiar with your industry and the customer’s online behaviour, you will be able to create a unique digital marketing strategy that caters to your target audience. 

2. Pay Close Attention To Your Target Audience’s Buyer’s Journey

A customer’s buyer’s journey is key to helping you create a successful digital marketing strategy. A buyer’s journey is the process which your target audience goes through when purchasing your product or service. Contrary to popular belief, buyers rarely purchase a product or a service on a whim; they subconsciously follow a path that helps them decide on the perfect product or service. 

Each stage of the buyer’s journey changes the behaviour of your target audience. For instance, prospective customers use online platforms during the awareness stage to look up solutions for their problems. They could be searching for a solution on Google’s search engine, watching YouTube videos, reading through Reddit threads, looking up design boards on Pinterest or scrolling through social media platforms. In order to grab the attention of buyers in the awareness stage, you will need to create a digital marketing strategy that offers solutions to their problems. Make sure that your content is relevant to their needs and their stage in the buyer’s journey.

3. Broaden Your Target Audience

Businesses in Edmonton often rely on connections and friends to spread the word about their products and services. While word of mouth is still the most powerful form of advertising, it can very quickly hit a dead end when you run out of names on your Rolodex. If there is one thing businesses in Edmonton have learned throughout the past few years, it is that online marketing is evolving at a very rapid pace. For small and niche businesses, depending on referrals to grow a business can be very difficult to sustain. 

One way to reach a larger client base, grow your business and broaden your target audience without depending on referrals is to follow a successful digital marketing strategy catered to your business in Edmonton. A successful digital marketing strategy will help you target the right audience for your business by using unique advertising efforts to offer personalized online interactions with prospective customers. As marketing and advertising evolve, many businesses in Edmonton shift their marketing efforts from offline to digital marketing to broaden their target audience. 

Ready To Build A Successful Digital Marketing Strategy for Your Business in Edmonton?

Each business has a unique business model – partnering with a digital marketing agency that tailors your digital marketing strategy according to your business goals is essential. At Atrium Digital, we have happily created and implemented successful digital marketing strategies for many businesses in Edmonton. Read more on how we can design and implement a successful digital marketing strategy for your business. Contact our Edmonton office today to book a free consultation with one of our marketing professionals.