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Atrium is a Digital Marketing Agency providing consistent business results through a Systems Engineering approach to marketing platforms & routines.

LinkedIn vs Facebook: Which is Better for Business?

LinkedIn vs Facebook: Which is Better for Business?

As a business owner, it’s nearly impossible to figure out which social media channel you should focus on.Where does one start? Is one better than the next? Which channel ensures ROI and no wasted time? When comparing Facebook and LinkedIn, each has similarities yet each seems to be completely different in nature. It can be very confusing! LinkedIn is intended for professional connections and networking with colleagues is it not? Meanwhile, isn’t Facebook meant for personal adventures, family life, and all that’s outside of your professional life?

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5 Effective Social Media Starter Tips for Your Business

5 Effective Social Media Starter Tips for Your Business

Much like anything in life, there are those who are experts on a topic while the majority of others have a basic idea or even zero knowledge on the topic. Marketing is no different; or is it? With the cost of entry into digital marketing being as inexpensive as free, topics such as Social Media being taught in school, and the tools in everyone’s pockets, it seems that everyone is an uneducated expert on the topic.

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What’s the difference between B2B and B2C social media approaches?

What’s the difference between B2B and B2C social media approaches?

With social media being at its highest utilization in history (3.499 billion active users as of April 2019), it’s clear that it can be an effective tool to be used by B2B businesses. That being said, how you approach your strategies, set your goals, and plan your content for B2B is drastically different than those preparing a B2C social media strategy.

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Atrium: Welcome To Digital Marketing Engineered For Consistency

Atrium: Welcome To Digital Marketing Engineered For Consistency

Digital Marketing has become one the most important and prevalent ways to establish and grow your business. From ad campaigns to social media strategy, content production and more, a well honed marketing mix can make or break your brand. Staying on top of the latest trends, information and advances can often leave business owners and marketing managers feeling stretched thin and resource poor, with little to show for their efforts; even when partnered with an agency. The disparity between increased effort resulting in a lack of consistent results has left marketing professionals and their clients asking a crucial question: How do I ensure my marketing efforts produce positive results while building sustainability through consistent ROI?

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