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Atrium is a Digital Marketing Agency providing consistent business results through a Systems Engineering approach to marketing platforms & routines.

How to Measure Digital Marketing ROI

How to Measure Digital Marketing ROI

Evaluating your return on investment (ROI) is a critical component of any marketing strategy. However, actually measuring return on investment can be challenging for businesses and marketing professionals. In an industry dominated by buzzwords like “viral content” and “engagement,” it can be tricky to determine which metrics most closely align with your organization’s bottom line.

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Top Tools for Marketing Professionals in 2020

Top Tools for Marketing Professionals in 2020

In 2020, digital marketers have a near-infinite number of tools available to them to run their digital media programs. From client management and email marketing to social media and web analytics, there’s no shortage of resources available for organizations looking to automate and optimize their marketing routines.

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5 Steps to Getting Started in Online Advertising

5 Steps to Getting Started in Online Advertising

For over 25 years, online advertising has been a staple of digital marketing. Since the first banner ad went live on October 27, 1994, the world of online advertising has grown into an industry unto itself, with experts and specialists building their entire businesses and careers around getting messages in front of a digital audience.

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Getting Started with Search Marketing

Getting Started with Search Marketing

Search marketing is rapidly becoming a critical component of many organizations’ marketing mixes. With its relatively low cost and significant ROI, search marketing best practices are a valuable tool for any marketing professional to deploy in their business.

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How to Set and Track Your Marketing Goals

How to Set and Track Your Marketing Goals

Marketing tools do not make a marketing strategy, but they do allow it to be fulfilled. HubSpot is a popular and approachable marketing toolset built for Marketing Professionals and Business Leaders. Learn how you can boost your marketing success using HubSpot to Understanding Your Audience, Plan Your Marketing Mix, and Evaluation & Optimizing for Growth.

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