For many companies, your social media brand reflects your business and affects the way your audience perceives it. The way you communicate with your customers and how your content looks on your social media page directly impacts how prospective and current customers view your business. There are many factors that will elevate your brand’s success on social media and ensure that your audience engages with your content, but one of the most valuable factors is consistency. Read on to learn more about the benefits of consistency in social media marketing and how it will help your business.

Benefits of Consistency

Whether you’re publishing content once a week or once a day, it is imperative for your businesses to remain consistent with the voice, tone, style and posting schedule. When the quality and quantity of your content are consistent, you will be able to build a better customer experience as it builds credibility, brand trust and reputation. Imagine you’re opening stores in different locations – you would use the same interior design, architecture and colour pallet in all your stores to create a consistent brand identity. You would make sure that all the stores are on brand and your customers can easily identify them, no matter which location they visit. Similarly, adhering to a consistent social media marketing strategy will help your customers remember your brand online and avoid confusion. By maintaining consistency on your online platform, you will:

• Boost and strengthen your brand image
• Reach your target audience across several platforms
• Receive more organic and relevant traffic
• Make your brand easily recognizable
• Establish your brand as an authority in your industry

Now the question remains, how do you maintain consistency throughout your social media platforms?

1. Data Analysis

Almost any social media marketing agency uses online tools to gather and monitor the data to be able to understand the audience. Some of the metrics are:

• Engagement
• Impressions
• Reach
• Referrals
• Response rate and time

At Atrium Digital, our social media specialists monitor and analyze the data to help you create and implement a consistent social media marketing strategy. This data does not only reflect how successful your posts are; it is also used to reinforce your marketing strategy and pivot when necessary. By analyzing the data, we are able to learn when your audience is online, when they are most active, and what posts they interact with the most.

2. Consistent Content Creation

The trick with content creation is not only creating engaging content; it’s creating consistent, high-quality, interesting content that is valuable to your online audience. Your content should not be precisely the same on all platforms; it should cater to the type of platform being used while still adhering to the data analysis and your audience’s behaviour. In order to maintain consistency throughout all your platforms, our social team at Atrium plan the content ahead of time and ensures that your content goals and business objectives streamline during the planning process. We create a customized content strategy for each client and dedicate time to creating content based on our data analysis and audience behaviour.

3. Pivot with Change

Pivoting with change is essential to maintain consistency throughout your marketing strategy. With the evolution of social media platforms and the changes that frequently occur, it is imperative that you pivot your marketing efforts according to these changes. A recent change that has caused many businesses to fall behind and experience a sharp decline in engagement is posting video content as opposed to photo content. With the emergence and rapid success of TikTok, most social media platforms have started to favour video content and push them toward users. In order to stay consistent while making sure that your content is valuable to your audience, you must pivot with the change.

Consistency: The Key To Successful Social Media Marketing

At Atrium Digital, consistency plays a significant role in the success of all our digital marketing services. Our marketing strategies have evolved to constantly evaluate our marketing efforts and optimize the process for growth. We have engineered our marketing systems to achieve consistent results and allow businesses to grow confidently. Contact us today to learn more about our social media marketing program.