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The Benefits of Google Analytics for Marketing

The Benefits of Google Analytics for Marketing

Blog | News The Benefits of Google Analytics for Marketing 2 Nov, 2020 By atriumadmin Share: Google Analytics is an invaluable tool for marketing professionals looking to measure their website’s performance. By adding analytics tracking to your site, your team...
B2B Marketing Lessons Learned in 2020

B2B Marketing Lessons Learned in 2020

Blog | News B2B Marketing Lessons Learned in 2020 26 Oct, 2020 By atriumadmin Share: It’s safe to say that nobody could have predicted how our lives would change in 2020. The COVID-19 pandemic effectively uprooted every aspect of our day-to-day, forcing us to...
Personalization: Manual vs. Machine-Driven Approaches

Personalization: Manual vs. Machine-Driven Approaches

Blog | News Personalization: Manual vs. Machine-Driven Approaches 19 Oct, 2020 By atriumadmin Share: Personalized marketing is the practice of analyzing and leveraging data from your digital marketing mix to deliver unique experiences (including messages and offers)...
How To Audit Your Digital Marketing Strategy

How To Audit Your Digital Marketing Strategy

Blog | News How To Audit Your Digital Marketing Strategy 16 Oct, 2020 By atriumadmin Share: Marketing is a goal-oriented practice. Professionals of all stripes understand that our work is always tied into a business’s broader objectives. Setting specific targets...
How to Plan for a Website Redesign

How to Plan for a Website Redesign

Blog | News How to Plan for a Website Redesign 10 Aug, 2020 By atriumadmin Share: There are a wide variety of reasons your company may want to redesign its website. Its navigation may be confusing, its design may be showing its age, or maybe it’s time for a...