In 2020, digital marketers have a near-infinite number of tools available to them to run their digital media programs. From client management and email marketing to social media and web analytics, there’s no shortage of resources available for organizations looking to automate and optimize their marketing routines.

With the quantity of high-quality software available to marketers today, it can be time-consuming to research and determine which digital marketing will work best for your business’ needs. To help get you started, here’s a list of our top tools for digital marketing professionals in 2020.

HubSpot

For busy marketing professionals, being able to manage all of your marketing efforts from one place saves time, keeps you organized, and allows you to monitor and grow every aspect of your marketing practices. HubSpot’s wide range of products and services make it one of the best all-in-one solutions available today.

At its core, HubSpot features a free CRM with everything you need to organize, track, and build relationships with leads and customers. You can set up web forms and live chat software on your site for lead capture, then send out email marketing campaigns and analyze site visitors’ behaviour, all at no cost. Once you expand into HubSpot’s paid services, the platform’s advanced automation makes growing traffic, converting leads, and demonstrating ROI simple and easy.

HubSpot provides comprehensive solutions for every aspect of your business’ marketing, sales, and customer service systems. Even if your organization already using dedicated tools for elements of your marketing mix, HubSpot readily integrates with over 400 apps and services. Additionally, HubSpot Academy provides comprehensive training in all aspects of digital marketing to help you improve your practices and grow as a professional. No matter what your digital marketing mix needs, HubSpot has functional, scalable solutions for every requirement.

Google Analytics

It shouldn’t surprise anyone that Google Analytics continues to reign supreme for website analytics. Digital marketing professionals across all industries rely on Google’s free platform for tracking all aspects of their organization’s web performance.

On the surface, Google Analytics can show you who visits your site, where they’re coming from, and where they spend the most time. Diving deeper, you can set up goals to track conversions, build tools for monitoring and optimizing eCommerce, and track events to learn more about user engagement.

While the sheer amount of data available to users may be intimidating at first, Google also offers comprehensive training resources through Google Analytics Academy to help you better understand your site’s performance metrics. Not only does Google provide the tools to gather data about your website’s performance, but they also provide the knowledge to analyze and adjust your marketing strategy for consistent results.

HotJar

Understanding and optimizing your website’s user experience (UX) is critical in 2020. Especially if you’re not a “numbers” person, visualization can be useful for getting the complete picture of users’ behaviour on your website. HotJar allows you to analyze and understand your website’s visitors through a wide variety of visual tools and metrics.

HotJar allows marketers to view heatmaps, visitor recordings, and conversion funnel reports to understand what actions your visitors take on your website. Additionally, HotJar users can install feedback polls, surveys, and more on their website to determine how effective their website is in engaging their audience and meeting organizational objectives.

Sendible

It’s almost impossible to run a modern social media marketing program without some sort of management/scheduling tool. While there are plenty of excellent solutions available in 2020, Sendible has emerged as a frontrunner for businesses focused on lead generation in their social marketing efforts.

As with other social media tools, Sendible is compatible with a wide variety of social networks, including Facebook, Twitter, LinkedIn, Instagram and YouTube. It also easily connects to popular blog services like Blogger, Medium, and Tumblr. With a host of smart tools to maximize engagement, Sendible is more than capable of competing with Hootsuite, SproutSocial, and other well-establishing social management solutions.

However, Sendible differentiates itself from the competition with its lead generation tools. With a host of keyword-targeting tools built directly into the platform, Sendible enables marketing professionals to optimize their social posts to reach their target audience and consistently generate leads. Combined with Google Analytics integration, Sendible provides vital insights into how your social media programs affect web traffic and drive results.

Canva

Any digital marketing mix will benefit from engaging visual content. However, not every organization has a graphic designer at-the-ready to crank out content for websites, social media, and other marketing efforts. While Canva won’t replace years of design school, it will allow marketing professionals to quickly and easily create compelling designs for a wide variety of digital marketing applications.

Canva features a user-friendly interface complete with a host of templates for all of your visual design needs. With a simple drag-and-drop editor and access to a wide variety of stock photos and other design elements, Canva users can create high-quality visual designs for almost any purpose, including social media posts, infographics, slide decks, and even print collateral like brochures and flyers. It won’t make you a world-class designer overnight, but Canva gives you all the tools you need to create high-quality visual content for your marketing mix.

Final Thoughts

There are plenty of tools available to professionals to help them meet their organization’s digital marketing goals. When making your choice, think about how they will work with your company’s structure and objectives. Ultimately, the tools you select should complement your existing practices and support your current digital marketing mix.

In addition to the right tools, organizations need a reliable system to achieve consistent results from their digital marketing programs. Rather than focusing on one-off campaigns or short-term targets, creating or investing in a reliable marketing system delivering consistent performance will allow you to invest in your business or future marketing efforts confidently.