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When to Hire a Digital Marketing Agency or Build an In-House Marketing Team
15 May, 2023
By atriumadmin

Now more than ever, it’s critical that your company has a digital marketing strategy in operation. Most small to medium-sized companies spend, on average, 10-15% of their revenue on marketing. Investing in an in-house marketing team or partnering with a digital marketing agency should be your top priority if you’re looking to maximize your marketing budget. With the right skills and experience, an in-house marketing team can significantly benefit your company.

However, partnering with a third-party agency like Atrium is a more cost-effective solution for many businesses. If you need clarification on whether your business is ready to expand with an in-house marketing team or digital marketing agency, below are a few signs that it’s time to grow. Continue reading to find out when to hire a digital marketing agency or build an in-house marketing team and how Atrium can assist your business!

You’re Focused on the Short-Term, Not the Long-Term

You need to invest in long-term planning to implement an effective digital marketing strategy. Short-term and one-off campaigns can be great tools to grow your business, but if you only focus on the short-term, you’re missing out on essential insights and growth opportunities. If you neglect to plan your digital marketing strategy months or even years into the future, your campaigns and content will likely fall short. In long-term digital marketing, you must continuously brand-build and set long-term business goals. Working with an experienced digital marketing agency like Atrium will help you develop long-term objectives and craft a marketing plan to achieve said goals within a set period.

You’ve Experienced a Decline in Sales or Leads

If your business has experienced a downturn in sales or leads, that’s a sign to invest in a new marketing strategy. Partnering with a digital marketing agency or refining your in-house marketing strategy can significantly optimize your online presence. However, when you optimize digitally, it’s essential also to optimize your sales process. That way, as more leads come in, your internal teams are prepared to make them pay off. A digital marketing agency like Atrium can ensure your marketing budget is put to good use. Only some campaigns or strategies you implement will be a winner. However, working with a digital marketing agency with an engineered approach will ensure your content and online presence generates high-quality, reliable results.

Your Website Needs Updating

Ensuring your website is up to date is an essential part of any digital marketing strategy, especially in the era of search engine optimization (SEO), smartphones, and online shopping. Some critical questions to ask yourself about your website are as follows:

  • How are your loading times?
  • Is your website secure?
  • Is your website functional on mobile devices?
  • How is the user experience (UX) of your site?

If you don’t know the answers, it’s time to update and optimize your website. While an in-house team may be able to accomplish this optimization, it’s best to trust the experts. A digital marketing agency like Atrium can measure key metrics to ensure your site ranks at the top of search engine results pages (SERPs). Moreover, our website design and development and conversion rate optimization programs can find areas of improvement on your site. That way, your website can give your business a great return on investment by generating better leads and conversions.

You Lack the Necessary Skill Set In-House

It’s no secret that investing in an in-house marketing team is expensive. Many small-to-mid-sized companies face difficulties justifying the overhead and operating costs of maintaining a full-time marketing team. With digital marketing dominating modern marketing strategies, numerous skills are required for an effective digital marketing strategy. Some of these skills include:

  • Search Engine Optimization (SEO)
  • Social Media Management
  • Graphic Design
  • Keyword Research
  • Web Design and Development
  • Metric Analytics
  • Online Advertising
  • And More

This is a partial list; other digital marketing skills may be necessary depending on your business goals and industry. If you or your in-house team lacks some of these skills or your business cannot hire a full-time marketing team, that’s okay! Professional digital marketing agencies like Atrium exist to help companies face these challenges without compromising their budgets or goals.

Your Content is Infrequent or Low-Quality

Regarding your digital presence, low-quality content, irregular content publishing, or insufficient content can negatively impact your business. Google search rankings will drop if your content isn’t high-quality, authoritative, or trustworthy, per Google’s ranking factors. At the same time, your business’s social media engagement will decrease if you post infrequently. For your digital marketing strategy to succeed, you should regularly craft new content for your website and post social media content often. Combined with the many other responsibilities your future in-house marketing team may be responsible for, content management and creation can easily be handed off to a digital marketing agency like Atrium.

Your Business is Growing

Investing in an in-house marketing team or partnering with a digital marketing agency is critical if your business is growing. As your business grows, it’s crucial to implement digital marketing strategies to encourage and sustain that growth. Moreover, your marketing budget should increase as your company expands, enabling you to enhance your in-house marketing team or partner with a digital marketing agency such as Atrium.

At Atrium, our Marketing Systems Engineering approach to digital marketing is unique in how it enables our programs to scale with your business without compromising the performance or quality of your deliverables. That way, as your company grows, Atrium will grow with you!

Partner with an Experienced Digital Marketing Agency Today!

If your business is facing any of the above challenges and situations, now is the time to consider investing in an in-house marketing team or partnering with an experienced digital marketing agency. Your company has unique needs, goals, and abilities. At Atrium, our specialists can work with you to ensure our marketing programs complement your business and enhance its digital presence, number of leads, and overall sales. Our unique approach to digital marketing is engineered to provide you with consistent results you can depend on long-term. Atrium is dedicated to adding significant value to your business through effective long-term marketing systems. Are you ready to learn more about how Atrium can benefit your business? Contact us today!