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Why Start with Search Marketing When Building Your Digital Marketing Mix
24 Jul, 2023
By atriumadmin

When it comes to digital marketing, it can be challenging to know where to start. With numerous digital marketing programs, acronyms, and strategies floating around today, understanding what digital marketing mix is best for your business requires expert support. Fortunately, ATRIUM is here to help dispense critical information regarding where to focus your digital marketing efforts. Next, we will explain why search marketing should be the first facet of your digital marketing mix and how ATRIUM’s unique approach can ultimately help your business grow. Continue reading to find out more about search marketing and its benefits.

Show Up Where Your Audience is Searching

The nature of how consumers discover the products or services they need has fundamentally changed since the introduction of digital search engines. Today millions of people are logging in and searching for solutions via search engines such as Google, Bing, Yahoo and others. To put this impact into perspective, every day, there are more than 3.7 billion Google searches conducted. Through search marketing, you can establish search engine ranking superiority for your brand or business’s website, making it appear higher and more often in online searches related to your products or service. By ranking higher and more frequently, your business can garner more traffic, leads, and conversions to your website and ultimately grow your business.

Cultivate Long-Term Results

When it comes to search marketing, an advantage of this program is that it fosters consistent long-term results; however, to attain those results means being patient, as search marketing is a long game in digital marketing, not instant result-orientated like online advertising. When you begin a search marketing program with ATRIUM, you likely will not see the kinds of results you’re hoping for until roughly 6-9 months in. This is because of the nature of search engine’s indexing system, as it can take a significant amount of time for a search engine to crawl and index new content from your site.

However, once your search marketing program is up and running, the results you can attain will continue to provide value to your business well into the future. That’s because, at ATRIUM, our team of search marketing specialists is not only helping your website show up near the top and more often in search results but also demonstrating to search engines your authority within your industry. That means that with patience, dedication, and the right team behind you, your website can garner the traffic, leads, and conversions you need to grow your business further.

Compliment Your Entire Digital Marketing Mix

Digital marketing mixes should be unique to your business and industry, as specific programs and strategies may generate better results than others. However, search marketing is one of those digital marketing programs that can complement any business and its current or future digital marketing mix. This is because search marketing’s primary aim is to increase your website’s traffic, leads, and authority organically through content such as blogs, web pages, and landing pages, not one-off campaigns. Moreover, ATRIUM’s search program’s content and keyword research can be used across other digital marketing efforts, such as social media marketing, to provide a unified brand/ business voice, establish consistent messaging, and showcase authority and relevancy within a given industry. Search marketing doesn’t take away or “compete” with other digital marketing programs as it compliments the efforts of those other programs by establishing your website as an authority within your industry. Essentially, search marketing is the backbone of digital marketing.

An Engineered Approach to Search Marketing

Producing content that will enhance your search engine result rankings may sound straightforward on paper, but as many businesses discover, search marketing in-house can be challenging to implement successfully. Between operating your business, crafting top-quality content, updating and publishing said content, and then analyzing and refining your search marketing efforts, there are many opportunities for tasks to slip through the cracks and not be completed to the best of your abilities.

Fortunately, ATRIUM understands the nuances of implementing a consistent, reliable, and prosperous search marketing program. With over 20 years of experience delivering consistent search results through our unique Marketing Systems Engineering (MSE) approach, ATRIUM has the expertise to improve your search engine results dramatically. Many moving parts go into a successful search marketing strategy. Still, with our MSE approach, you can rest assured that ATRIUM will provide you with the reliable and consistent results you need to grow your business.

Get Started with Search Marketing Today!

Your business has unique needs and goals when it comes to digital marketing. However, you can set yourself up for success by enlisting the help of a digital marketing agency like ATRIUM. At ATRIUM, our team of specialists makes reaching your digital marketing goals easier. Our innovative approach to digital marketing is crafted to provide you with the results you need consistently and reliably. So if you’re ready to enter the digital marketing world, consider starting with ATRIUM’s search marketing program first. Contact us today to learn more about our digital marketing programs and MSE approach.