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Most Popular News
The Benefits of Google Analytics for Marketing
Google Analytics is an invaluable tool for marketing professionals looking to measure their website's performance. By adding analytics tracking to your site, your team will be able to gain in-depth insight into where your visitors...
B2B Marketing Lessons Learned in 2020
It's safe to say that nobody could have predicted how our lives would change in 2020. The COVID-19 pandemic effectively uprooted every aspect of our day-to-day, forcing us to develop new strategies to survive and thrive through...
Personalization: Manual vs. Machine-Driven Approaches
Personalized marketing is the practice of analyzing and leveraging data from your digital marketing mix to deliver unique experiences (including messages and offers) to your customers. In recent years, it has become an increasingly...
How To Audit Your Digital Marketing Strategy
Marketing is a goal-oriented practice. Professionals of all stripes understand that our work is always tied into a business's broader objectives. Setting specific targets that support these objectives is a critical part of what we...
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