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Most Popular News
Personalization: Manual vs. Machine-Driven Approaches
Personalized marketing is the practice of analyzing and leveraging data from your digital marketing mix to deliver unique experiences (including messages and offers) to your customers. In recent years, it has become an increasingly...
How To Audit Your Digital Marketing Strategy
Marketing is a goal-oriented practice. Professionals of all stripes understand that our work is always tied into a business's broader objectives. Setting specific targets that support these objectives is a critical part of what we...
How to Plan for a Website Redesign
There are a wide variety of reasons your company may want to redesign its website. Its navigation may be confusing, its design may be showing its age, or maybe it's time for a rebrand to signify a new chapter in your business'...
How to Create a Digital Marketing Budget
Throughout our careers, digital marketing professionals answer one question more than any other: "How much will it cost?" Whether you're a business owner, marketing manager, independent contractor, or work for a digital marketing...
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