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Most Popular News
Using Audience Personas to Relate to Your Customers
Creating "audience personas" is an effective way for businesses and marketing professionals to get to know their potential customers. Thoughtfully-constructed personas allow you to access your audience's perspective, helping find...
Making a Lasting Impression with Personalized Marketing
Personalized marketing (also known as one-to-one marketing or individual marketing) has become an increasingly important part of any organization's digital marketing mix. More than a specific set of tactics, it represents a shift in...
5 Common SEO Mistakes (And How to Fix Them)
Imagine this scenario: Your business appears poised for digital marketing success. You offer a world-class product, you recently launched a professionally-built website and supported it with online advertising, and traffic numbers...
Exploring The Unseen Risks Of Templated Websites: Are You Really Missing Out?
One of the most vital aspects of developing a marketing mix is a rock solid website that is designed to act as a platform to captivate and convert your customer base. In the last decade, consumers have made a drastic shift towards...
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