Every year billions of people use social media and Google to spend their time researching, shopping, and more. If your business wants to grow in sales, leads or traffic, social media ads and Google ads can bring significant results. However, social media and Google ads differ in several ways, including the results and engagement you can expect from your target audience. Understanding the differences between social media ads and Google ads can help you to avoid spending additional time and money on an advertising campaign that won’t meet your goals. Next, we’ll discuss the difference between social media ads and Google ads and why you should consider using both advertising strategies to drive traffic, leads, and sales to your business. Keep reading to find out more!

What are Social Media Ads?

Social media advertising is a part of digital marketing. You can use social networks like Twitter, Facebook, and Instagram to deliver paid advertisements to your business’ target audience. Social media ads have several benefits as they are a quick yet effective way to connect with your consumer base and boost your marketing campaigns. There are a variety of social media ads your business can use, such as videos, infographics, static images, and more. Depending on your audience and how they interact with your business on social media, these different types of ads will perform differently. Often social media ads are primarily utilized to boost engagement with your business or brand. That way, you can consider social media ads near the top of your marketing funnel. Some additional benefits of social media advertising are as follows:

• Improves Brand Awareness and Loyalty
• Able to Hyper-Target Audiences with Personalized Content
• Helps in the Development of an Online Community

What are Google Ads?

Google Ads, previously known as Google AdWords, is the largest and most popular PPC (pay-per-click) advertising platform. Sometimes called “paid search,” Google Ads uses text-based advertisements and keywords to promote your business to potential clients. This is done by advertisers using Google to bid on specific words or phrases that their target audience would use for searching the web in hopes of their ads being displayed above the search results for that query. Every time a web user clicks on an ad, the advertiser is charged a specific amount of money (that’s where pay-per-click advertising comes from). PPC bidding and ad optimization are complex and have many factors that will affect the overall results of the ad. However, in the simplest form, Google ads are a way for businesses to find new customers, leads, and traffic based on the keywords and search terms their target audience uses when searching on Google. Some of the primary benefits of using PPC Google Ads are as follows:

• Quickly Generate Leads
• Widens Your Business’s Reach
• Better Metrics for Audience Targeting

Online Advertising for Consistent Results

Google Ads and Social Media Ads are incredibly effective tools to boost your business’s digital marketing strategy. While both platforms have their strengths on their own, they should be viewed as complementary instead of adversarial. Depending on your marketing goals, industry, and target audience, a mixture of social media and Google ads will likely benefit your business best as they provide different engagement and results. However, understanding how to use these advertising tools can be complex and challenging, especially if you’re unfamiliar with current social media trends or keyword searches. Fortunately, at Atrium Digital Marketing, our team of online advertising specialists can determine the best possible advertising strategy for your business. Our team is highly skilled in both Google and Social Media Ads, so we can flush out the finer details of your advertising campaigns to design a successful campaign for your business. Our digital marketing strategy is unique because we aim to provide our clients with consistent and reliable results. In addition to our online advertising services, Atrium Digital also offers several other services to enhance your overall digital marketing presence.

Marketing Systems Engineering (MSE) with Atrium Digital

As a digital marketing agency in Vancouver, Atrium Digital strives to help marketing professionals achieve their goals of more leads, sales, and traffic. Our team utilizes a unique engineering approach to provide results built upon consistency and reliability. While other marketing agencies tend to be more short-term or campaign-focused, Atrium Digital strives to introduce our clients to a digital marketing system engineered for success. If you’re interested in learning more about our online advertising program or any of our other high-performance services, contact Atrium Digital Marketing today!