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Atrium is a Digital Marketing Agency providing consistent business results through a Systems Engineering approach to marketing platforms & routines.
How to Get Consistent Results From Your Digital Marketing Mix
Without consistent marketing programs, professionals cannot expect consistent results from their digital marketing. This almost seems to go without saying. Nonetheless, many businesses struggle to put this doctrine into practice. A short-term, campaign-based approach to digital marketing lacks the consistency needed to sustain success in a competitive digital landscape.
What is Marketing Systems Engineering?
A Systems Engineering Approach to Marketing Challenges. As marketing professionals, we all share a common goal: to drive marketing performance while minimizing costs. Whether you’re a Marketing Manager, CMO, Coordinator, or Sales Director, this objective drives every decision we make.
What Are the Differences Between B2B and B2C Search Marketing?
B2B and B2C businesses have inherently different objectives, so it only makes sense that their marketing strategies differ in critical areas. Whereas B2B marketing strategies are often focused on building lasting client relationships that will lead to long-term business, B2C marketing often aims to drive short-term value at an efficient rate by establishing transactional relationships.
How to Develop a Digital Marketing Program for a B2B Business
Digital marketing is a rapidly-evolving field, and the tools B2B marketers use have continued to progress and develop. However, one thing hasn’t changed: a solid marketing strategy will differentiate your organization from your competition, generate leads and sales, and drive your business’ growth.
How to Market Your Home Builder Business Online
Whether you’re a condo developer or a luxury estate builder, sound digital marketing practices are essential to stand out in today’s crowded home building landscape. As with any highly competitive industry, a solid marketing strategy will differentiate you from your competition, generate leads and sales, and drive your business’ growth.
LinkedIn vs Facebook: Which is Better for Business?
As a business owner, it’s nearly impossible to figure out which social media channel you should focus on.Where does one start? Is one better than the next? Which channel ensures ROI and no wasted time? When comparing Facebook and LinkedIn, each has similarities yet each seems to be completely different in nature. It can be very confusing! LinkedIn is intended for professional connections and networking with colleagues is it not? Meanwhile, isn’t Facebook meant for personal adventures, family life, and all that’s outside of your professional life?
5 Effective Social Media Starter Tips for Your Business
Much like anything in life, there are those who are experts on a topic while the majority of others have a basic idea or even zero knowledge on the topic. Marketing is no different; or is it? With the cost of entry into digital marketing being as inexpensive as free, topics such as Social Media being taught in school, and the tools in everyone’s pockets, it seems that everyone is an uneducated expert on the topic.
What’s the difference between B2B and B2C social media approaches?
With social media being at its highest utilization in history (3.499 billion active users as of April 2019), it’s clear that it can be an effective tool to be used by B2B businesses. That being said, how you approach your strategies, set your goals, and plan your content for B2B is drastically different than those preparing a B2C social media strategy.
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