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Atrium is a Digital Marketing Agency providing consistent business results through a Systems Engineering approach to marketing platforms & routines.

How to Measure Digital Marketing ROI

How to Measure Digital Marketing ROI

Evaluating your return on investment (ROI) is a critical component of any marketing strategy. However, actually measuring return on investment can be challenging for businesses and marketing professionals. In an industry dominated by buzzwords like “viral content” and “engagement,” it can be tricky to determine which metrics most closely align with your organization’s bottom line.

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